SOUNDBITES: STAR OF DISCOVERY CHANNEL’S ‘DIRTY JOBS’ JOINS ‘BUILT FORD TOUGH’ DREAM TEAM
Ford Motor Company announced earlier today the creator and star of Discovery Channel's highley rated show "Dirty Jobs," Mike Rowe, has joined its dream team of truck spokespeople and marketing alliances. According to Rowe, the relationship between him and the Ford Motor Company happenend purely by accident.
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"The show that I do "Dirty Jobs" put me in contact with real people that do real work and it was kind of a no brainer and not much of a surprise that they were driving real trucks with "Ford" written on them." :13 sec. |
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Rowe will continue doing his highly rated television program on the Discovery channel and be the latest Ford Motor Company's pitchman for the trucks on which he's come to depend. |
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"Yea, it's one big happy family, people talk a lot about intergration today, trying to get the right brand into the right show and this was happening anyway, and as I said it was a very short line between the two brands." :13 sec. |
He also says there will be no holding back when it comes to his use of the Ford family of trucks on his show.
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"I'm going to get these trucks dirtier than they were ever intended to be. I'm going to drive them into very bad things and then out. We'll be hauling stumps, we'll |
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Mike says he can't wait for the challenge. |
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Cut# 4:
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"I'm literally standing right hear, quivering with anticipation, the idea of getting this truck filty from stem to stern, from bumper to bumper, knowing that three- thousand-fifty pounds, in the back of that 150….890 pounds more than the competition, I don't know what else to throw in the back of that thing." :16 sec |
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But on second thought, Mike Rowe, creator of "Dirty Jobs" on the Discovery Channel, came up with a solution. |
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"Ah…towing, ya know, look, I'm going to tow everything I can. I'm going to tow my crew, I'm going to tow the Discovery Channel from Silver Springs to New York, where they belong." 08 sec. |
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The future for Ford and Rowe should be down right dirty…..with the team continuing to celebrate America's hard-working underpinnings by showecasing the toughness and dependability of the country's hardest workers, using toughest working F-Series trucks. |