SOUNDBITES: F-150 FIVE STAR SAFETY RATING
Ford and Mike Rowe are teaming up to push Ford truck leadership through new Ford F-150 television ads touting the truck's leading strength, safety and capability. The first spot highlights the truck's leading crash-test safety ratings as Rowe, creator and star of Discovery Channel's hit Dirty Jobs television show, is joined by Ford safety engineer Bob McDonald who now can't even take a walk without someone recognizing him.
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Cut# 1:
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"My wife and I are going for a walk and the neighbors stick their head out the door, 'Hey Hollywood, how are you, can I get an autograph'." :06 sec. |
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Then the next question from everybody is what's Mike Rowe really like and how was he to work with? |
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"He was a great guy to work with, just a tremendous personality, the way he presents himself in his jeans and his T-shirt, represents the hard working part of America and the Ford F-150 is hear to support that kind of stuff, it just made me very relaxed." 16 sec. |
Bob McDonald is a guy who works behind closed doors on safety for Ford Motor Company, until a couple of weeks ago, when he was asked by the commercial director to work along side of Mike Rowe. Reluctant at first, McDonald appears now, to have taken it all in stride.
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"I loved to present Ford's philosophy of building good tough trucks." :04 sec.
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The recording of this national commercial took a day, starting early and ending late, but to hear McDonald talk about it, it sounds like he's ready for more. |
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Cut# 4:
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"Ah..There were a lot of takes, ok, but amazingly enough the very first time we went through the lines it was about 20 and half seconds and they wanted 20 seconds so then it was just a matter of going back and refining things and accenting a certain words, ya know the way you say the sentences and stuff and it was an absolute ball." :17 sec.
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Doing a commercial with Mike Rowe, creator and host of Dirty Jobs, is one day at work he'll never forget nor will his family. |
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"The first night it was on TV the telephone rang until 11:30, my wife was like 'ok, that's enough of the phone calls," and I said well this one is your friend, so you can talk to her, (laughter)…and my kids absolutely love it, I've got four kids, and ya know to have Dad on TV, is just hugh." :16 sec |
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