FORD FOCUS TDCi REDEFINES DIESEL DRIVING PERFORMANCE AND FUEL EFFICIENCY
First compact passenger car in Thai market to feature turbo-diesel common-rail engine; Rising World Rally Championship star Mikko Hirvonen gives driving demonstration
BANGKOK, Thailand – November 6, 2007 – Ford Thailand today introduced the new Ford Focus line-up, featuring Ford's renowned 2.0-litre Duratorq TDCi turbo-diesel common-rail injection engine. The newest member of the Ford Focus family, the Focus TDCi delivers exceptional class-leading performance and responsiveness, resulting in a unique driving experience for Thai drivers. It also makes good on the promise of exceptional fuel efficiency with an impressive 5.6litres/100km.
“The Ford Focus TDCi is a powerhouse of a vehicle, and one that we're proud to feature in our new Ford Focus model line-up,” said Saroj Kiatfuengfoo, senior vice president, Ford Thailand. “It represents our promise to continually introduce Ford vehicles to the Thai market that are exciting, safe and affordable.”
To highlight the turbo-diesel TDCi engine's power and performance, Ford Thailand welcomed champion WRC driver Mikko Hirvonen at the launch event to give a professional driving demonstration. Mikko won the Rally Japan in the FIA World Rally Championship last month as lead driver of the BP-Ford WRC team.
"While I drive a modified version of the Focus on the WRC racing circuit, the diesel technology featured in the Focus TDCi delivers outstanding performance and drivability in a vehicle that drivers truly appreciate and enjoy," said Mikko.
TDCi: unmatched performance and best-in-class fuel efficiency and economy
Ford’s advanced Duratorq TDCi technology delivers exceptional performance with peak torque of 320Nm reached at a low 2,000rpm. Maximum power of 100kW is produced at 4,000rpm – showing that the turbo-diesel engine has a wide power band. This helps deliver best-in-class acceleration, responsiveness and a full spectrum of driving dynamics that don't compromise its fuel efficiency.
The Ford Focus TDCi features Variable Nozzle Turbo (VNT) technology, controlled by an engine management and drive-by-wire system that provides quicker engine response and better overall efficiency, plus higher power and torque, without increasing fuel consumption.
The TDCi engine management module operates in conjunction with a host of engine, transmission and steering sensors that provide latest-generation, map-controlled combustion timing that's calibrated for driving refinement.
Superior Driving Dynamics
The Ford Focus is well known for delivering superior driving dynamics. The new Ford Focus model range continues in that tradition, with the TDCi delivering unrivalled stability and control in all conditions. The Control Blade Independent rear suspension absorbs road imperfections while maintaining excellent steering control and increased cornering stability.
The chassis is engineered to isolate running vibration for improved comfort. More so, the chassis offers stability and confidence-enhancing body control to make the Focus reassuring to drive even on coarse roads. Ford's TDCi diesel technology takes the vehicle’s refinement to a new high and is key to eliminating the harshness often associated with diesel engines, while also providing a cleaner, smoother and quieter ride.
“The refinement is the first thing you will notice with the Ford Focus. With our new six-speed manual transmission, Thai drivers will experience the outstanding engine responsiveness delivered by the TDCi engine,” explained Saroj.
In addition, Ford has integrated a range of safety features into the Focus to ensure comfort and safety for all passengers. These include an anti-lock braking system (ABS) and electronic braking distribution (EBD), which enable the driver to maximize braking ability without loss of control in any condition.
European Design with Enhanced Modern Style
Exterior door mirrors incorporating a turn indicator are standard on all models, and a new front bumper has been incorporated across the range. The new fog lamp design adds to the stunning new look of the Ford Focus, and a prominent alloy wheel design further differentiates the freshened range with a sporty look that reflects its impressive performance.
A refined interior with high-quality materials provides a touch of class with the new Ford Focus, and power adjustable seats offer greater comfort. A stylish control panel is carefully designed to allow drivers to see all important information clearly. As in its previous generation, the new Focus offers dual zone auto air conditioning system.
The New Ford Focus Model Line-up
The special edition 5-door Focus TDCi joins the impressive petrol-engine line-up heading to Thailand. The petrol range includes 1.8L and 2.0L engines. The 1.8L Finesse is available in both 4-door and 5-door versions, and 2.0L is available in the 4-door Ghia and 5-door Sport versions.
The Focus 1.8L delivers 125PS at 6,000rpm, and peak torque of 165Nm at 4,000rpm. The 2.0L produces 145PS at 6,000 rpm and peak torque of 185Nm at 4,500 rpm. Important for the Thai consumer, all Ford Focus petrol models are E20 capable.
Lucky winners of the Ford Focus TDCi quiz on Virgin Radio and the Ford Thailand website, joined racing enthusiasts for the experience of a lifetime at the launch, riding with Mikko Hirvonen in the driver's seat of the Focus TDCi and feeling the thrill of professional WRC racing.
Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles in 200 markets across six continents. With about 260,000 employees and about 100 plants worldwide, the company’s core and affiliated automotive brands include Ford, Jaguar, Land Rover, Lincoln, Mercury, Volvo and Mazda. The company provides financial services through Ford Motor Credit Company.
For more information regarding Ford's products, please visit www.ford.co.th.