SOUNDBITES: 2010 FORD TAURUS SHO
Ford Motor Company unveiled the 2010 Taurus SHO at the 2009 Chicago Auto Show featuring Ford's EcoBoost engine which delivers impressive power of a V-8 engine, but the fuel economy of a V-6. Brett Hinds, Advanced Engine Design Manager for Ford said this vehicle further strengthens its car line up and was quick to point out the difference between the base 2010 Taurus, revealed earlier this year at the Detroit auto show, and the 2010 Taurus SHO, which has Ford's most powerful EcoBoost twin turbocharged engine.
Click on 
to hear audio. Use right mouse click to download.
| Cut #1: |
"What EcoBoost engines do, is it's a small engine and in this case it's a 3.5 liter V-6 with twin-Turbo-Chargers and direct injection. And having that engine displacement we still use fuel like the V-6 engine that's currently in the base Taurus, 3.5 liter. But with the Turbochargers and the direct injection system what we're actually able to do is provide the performance of a V-8." :17 sec. |
Hinds then went on to explain how that translates to the vehicle and the person behind the wheel. |
|
| Cut #2: |
"Performance is going to be really enhanced for the vehicle, the vehicle will have great nimble driving characteristics, it'll be a fun-to-drive vehicle, it'll have good passing maneuvers, it'll have great acceleration and give you really confidence in driving the vehicle." :12 sec. |
While performance will be enhanced, fuel economy for a performance sedan, will be too. |
|
| Cut #3: |
"All the time though you're actually still going to get the same fuel economy as a V-6 and that's the idea behind EcoBoost, V-8 performance, V-6 fuel economy." :07 sec. |
Driver enthusiasts might be surprised to learn that the 2010 Taurus SHO does not have a manual transmission, it has something else. |
|
| Cut #4: |
"What Ford's done, Ford's providing the "Select-Shift-Auto-Trans" and what that allows the driver to do is much like a manual transmission, the driver can select the gear he is in, using paddle-shifters on the steering wheel." :10 sec. |
Pete Reyes, (Ray-es) Chief Engineer for the 2010 Taurus SHO, says the names Taurus and Taurus SHO have been linked since 1989 when the Taurus SHO debuted. |
|
| Cut #5: |
"We sort of were the first to market with a sports sedan a real performance number, and SHO stand for "Super High Output" and it was d-marked mostly by a monochromatic look and a V-6 high-performance engine. Since that time it got a cult following and many of the SHO people, people who have bought SHO's just say, they have a Taurus." :18 sec. |
Reyes says the profile of the typical customer attracted to the Taurus SHO is anybody who wants an expressive, high-tech vehicle. |
|
| Cut #6: |
"Our customers are all over the map. They're men, women they're young and old, and this is what research has shown us, and then when you go and you put a performance engine in and you make the subtle changes that turn it into a SHO you get a subset of that, of people who really want power, and expressive driving dynamics and some of the look, the 20" tires, and so you're grabbing a subset of those people who say wow it looks great can I have more of it, and that's always what SHO has been." :24 sec. |
The 2010 Ford Taurus SHO will be in showrooms this summer, the same time the 2010 Taurus will be available. The Taurus SHO will be priced at $37,995.00. |