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| Fiesta Movement Gains Momentum with Arrival of 100 Fiestas on U.S. Shores |
 One hundred Ford Fiestas are arriving at ports in Baltimore and Oxnard, Calif., bringing U.S. consumers one step closer to experiencing Ford Motor Company’s [NYSE: F] anticipated small global vehicle as a part of the “Fiesta Movement.” Through the program, 100 young trendsetters will be chosen as “agents” to drive the Fiestas for six months and relate their experiences through social media sites such as Facebook, Flickr and YouTube. Fiesta is a hit in Europe and Asian markets, where it's already the second-best selling vehicle of any make across Ford's 19 major European markets. The Fiesta Movement also is catching the attention of consumers, with more than 3,300 agent applications and 580,000 views of video submissions on YouTube. more... |
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| Alan Hall | ahall32@ford.com | 313-594-3744 |
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| Customer Input, Partner Collaboration Drives Ford’s SmartGauge |
 The newest technology trend in hybrid electric vehicles, Ford’s SmartGauge™ with EcoGuide digital instrument cluster, came to life through non-traditional partner collaborations and consumer input. Using instantaneous power and fuel consumption data to coach owners to drive more fuel efficiently, SmartGauge’s innovative technology was made possible through development work with companies that are world leaders in helping consumers connect with technology. By speaking to hybrid owners, people who live in “green” homes, and even tri-athletes, Ford designers and engineers were able to gain insight into how people measured efficiency in their lives – and translated it into the SmartGauge cluster. more... |
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| Said Deep | sdeep@ford.com | 313-594-0942 |
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| Ford Looks Back at Transformational Point in Mustang History: 1974 to 1982 |
 Ford is taking a look back at the iconic Mustang as the company, along with the Mustang Club of America celebrates the 45th anniversary of the car on April 17, 2009. The period of 1974 to 1982 included two major transformations for the vehicle. The first was in 1974 with the Mustang II fuel-efficient pony car, which brought back traditional Mustang design cues and retained classic traits like the running horse in the grille. A strong seller for Ford, it sold 386,000 vehicles in the first model year and was named Motor Trend “Car of the Year.” The third major transformation came in 1979 with the introduction of a sleek, European-inspired pony car – a fresh statement for Mustang with a slant-back front end and four inch-longer body length and wheelbase. more...
Mustang Generation One: 1964-1974 |
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| Alan Hall | ahall32@ford.com | 313-594-3744 |
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About Ford Motor Company
Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 213,000 employees and about 90 plants worldwide, the company’s wholly owned automotive brands include Ford, Lincoln, Mercury and Volvo. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford’s products, please visit www.ford.com. |
