FORD’S INTERACTIVE LAUNCH CAMPAIGN FOR 2010 ALLOWS MUSCLE CAR FANS TO UNLEASH THEIR ‘INNER MUSTANG’
Drifter Vaughn Gittin, Jr. Unleashes the Ford 2010 Mustang in Japan, part of the 10 Unleashed Campaign
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- Ford’s “The ‘10 Unleashed” campaign will give consumers a chance to create a once-in-a-lifetime Mustang experience in the new 2010 Ford Mustang
- Nominations now being accepted at www.the2010mustang.com
DEARBORN, Mich., April 10, 2009 – Ford Motor Company is giving consumers the opportunity to get in touch with their ‘Mustang side’ through “The ‘10 Unleashed” campaign, part of its new 2010 Ford Mustang launch.
Through Aug. 15, consumers will have the opportunity of living out their ultimate experience behind the wheel of a 2010 Ford Mustang – whether drifting in Japan like world champion Vaughn Gittin, Jr. or customizing a new Mustang using Ford Racing Performance Parts.
“During its 45 years, Mustang has touched people’s lives in so many different ways, and we’ve enjoyed hearing those stories leading up to the introduction of the new 2010 Mustang,” said Allison Revier, Ford Mustang brand manager. “Now, it’s time to look forward and create new stories to fill the next chapter in the history book of America’s favorite muscle car.”
Consumers are asked to submit their own Mustang dream experience in 250 words or less via Ford’s “The ‘10 Unleashed” site at www.the2010mustang.com. Written submissions will be judged based on creativity, uniqueness and execution of idea. Winning submissions will be selected every few weeks, and winners will be able to turn their Mustang experience into reality.
In all, Ford will have 10 once-in-a-lifetime experiences, some created by Ford and some created by consumers. Recently, Ford Racing and Falken Tire Mustang drift racer Vaughn Gittin, Jr. was selected to live out his ultimate experience of traveling to Japan with a new 2010 Ford Mustang and experiencing his sport amongst those that originated it on the streets and tracks all over the country. Video documentaries of all Ford Mustang experiences will be available at www.the2010mustang.com starting today.
About the 2010 Ford Mustang
America’s favorite muscle car for 45 years straight, the 2010 Ford Mustang hits the streets with a new exterior design; new world-class interior featuring well-crafted materials and updated technology including SYNC and cutting-edge navigation; and a V-8 with even more horsepower and throatier signature Mustang exhaust sound.
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About Ford Motor Company
Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 213,000 employees and about 90 plants worldwide, the company’s wholly owned automotive brands include Ford, Lincoln, Mercury and Volvo. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford’s products, please visit www.ford.com.