SOUNDBITES: MUSTANG'S 45th ANNIVERSARY
Ford's Mustang turns 45 years old today... with its unmistakable profile and one-of-kind sound!
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Sounds of the Mustang engine revving - :06 sec. |
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Sounds of the Mustang taking off with peeling tires - :10 sec. |
| Introduced at the New York World's Fair on April 17, 1964, the Ford Mustang was an instant hit, as explained by Mike Crowley, Group Marketing Manager for Ford North American cars and crossovers. | |
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"Yea, we sold a million units in the first year of production. In total we've sold over 9-million Mustangs over time, and really sparked America's imagination with the design elements, that long front end the short deck lid in the back the 2+2 seating and it really had the performance, at that time, really only British sports cars had that kind of performance." :20 sec. |
| Crowley says part of the excitement this weekend in Birmingham, Alabama during the 45th Anniversary will be to demonstrate what kind of customizing can be done to the Mustang, which he says, is the most customized vehicle on the road today. | |
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"Every Mustang we like to think is made their own for each customer, and just about anything you can dream of can be done. From modifications to the suspension and braking systems to appearance items both interior and exterior, what we call, 'Make it your own Mustang.' Ford sells an extensive array of accessories that can do that for you, 'cause it is the most customized vehicle on the market place today." :19 sec. |
| So what is it that makes Mustang an American Icon? | |
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"People have stories about the first vehicle they drove being a Mustang, different things they've done, driven across country in Mustang, they dream about them, they save their money for them, they customize them, they shine them, they take them to club events on the weekend. So, it's really been part of America as this generation has grown up, and now that we've brought out new Mustang's year after year, people buy them, collect them, trade them and just drive them every single day... it becomes part of America." :23 sec. |
| Every five years the Mustang club of America celebrates and this year the event will attract about 7,000 vehicles and 100,000 participants. | |
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"They should be coming from all over the country, they anticipate people from every state in the union, and 17 countries around the world will be present with their vehicles on display, so it's going to be quite a celebration." :08 sec. |
| Crowley says the legendary Mustang drives into the future as the best muscle car yet. | |
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"We think that we're positioned to be successful moving forward with this and continue the momentum and the tradition of what Mustang is all about, which is providing great fun and affordable for the masses, and at Ford, Mustang is one of the key icons." :13 sec. |
| Looking back over 45 years Mustang has quite a history in the entertainment world too... appearing in the James Bond thriller Goldfinger, Wilson Pickett had a hit record with it as 'Mustang Sally' and who could ever forget it's thunderous appearance in Bullitt, staring Steve McQueen. Through it all, Mustang has kept its basic profile, while keeping up with the technology of today. |