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FIESTA MOVEMENT AGENT #79 PROFILE: RIGEL CELESTE
IMAGES: Available at www.media.ford.com and www.flickr.com/photos/fiestamovement.
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CONTEXT / BACKGROUND:
A professional blogger, Rigel Celeste is well-established in the world of social media. She is passionate about art and photography and features both in her online work. As part of an innovative social media initiative, 100 young trendsetters will test drive and live with a European-spec Fiesta for six months, traveling as agents on special missions, who then will relate their experiences through a variety of social media sites.
AGENT STATISTICS:
Name: Rigel Celeste
Age: 32
Location: Sioux City, IA
Occupation: Professional Blogger
Current Car Owned: none
Twitter Followers: 104
Facebook or MySpace Friends: 100
YouTube Videos: 2
Flickr Photos: 251
DETAILS:
When Rigel Celeste's car unexpectedly broke down in early March and she was unable to replace it, becoming a Fiesta Agent seemed like the perfect solution. She was thrilled when she found out in early April that she was chosen to join the Fiesta Movement.
Initially she didn't know what to expect – especially when it came to the monthly missions – but now she loves driving her Fiesta, which she describes as "zippy." She is especially impressed with the small car's pickup speed and entertainment system.
Her first mission – "International Eats" – had her eating at restaurants that represent the six populated continents. The mission was quite the learning experience. See Rigel's impressions here: http://www.fiestamovement.com/missions/view/62.
Apart from being in need of a car, Rigel's biggest motivation for joining the Fiesta Movement was expanding her social media skill set. Despite being a blogger for the last two years and a contributor to many sites, she has not had much experience with video blogging. Because agents are required to post a video each month, the Movement is a great opportunity for her to test her abilities.
Rigel's next shot to test her video blogging abilities will come with her June mission – the Wii diet. She will use the Wii Fit for 2 weeks straight during the month of June and will report how much weight she loses. Rigel can hardly wait to see what the Fiesta Movement has in store for her in the coming months.
QUOTES:
"This is a fun way to spend the summer and is a once-in-a-lifetime thing for me."
– Rigel,
Fiesta Movement agent
Follow Rigel:
YouTube: http://www.youtube.com/rigelsfiestamovement
Flickr: http://www.flickr.com/photos/rigelceleste
Facebook: http://www.facebook.com/people/Rigel-Celeste/576715877
Twitter: http://twitter.com/rigelceleste
Application video: http://www.youtube.com/v/3HTQpG2IIsU&feature=channel_page
Blog: http://www.rigelceleste.com/blog/
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About Ford Motor Company
Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 205,000 employees and about 90 plants worldwide, the company's automotive brands include Ford, Lincoln, Mercury and Volvo. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford's products, please visit www.ford.com.