.jpg)
FIESTA MOVEMENT AGENT #48 PROFILE: JANE T.
IMAGES: Available at www.media.ford.com and www.flickr.com/photos/fiestamovement.
 |
 |
CONTEXT / BACKGROUND:
Jane T. is an online veteran who has put her life on the web for all to see for years. She knew that getting her hands on a preview Ford Fiesta would further expand her online prominence. As part of an innovative social media initiative, 100 young trendsetters will test drive and live with a European-spec Fiesta for six months, traveling as agents on special missions, who then will relate their experiences through a variety of social media sites.
AGENT STATISTICS:
Name: Jane T.
Age: 21
Location: Fort Worth, TX
Occupation: Student, Barista
Current Car Owned: 2006 Kia Spectra
Twitter Followers: 580
Facebook or MySpace Friends: 571 (two accounts)
YouTube Videos: 101
Flickr Photos: 23
DETAILS:
It may be unusual to deem a 21-year-old "experienced," but that's exactly how best to describe Jane T.'s online celebrity. Jane is a "lifecaster" who turns on her web cam, broadcasts her day's events on Justin.tv and lets the entire world watch as things unfold. It was actually Jane's community manager at Justin.tv who urged her to sign up for the Fiesta Movement. As they say, the rest is history…
As a student and part-time Starbucks employee, travel opportunities don't come into Jane's life as often as she'd like – which is why a trip to agent training in Seattle to get a first peek at her Fiesta was a highlight of her first days as a Fiesta agent. While she was one of the last agents to get their Fiesta, she has certainly done her best to make up for lost time.
Not only does she drive her "Green Machine" to work every day, she undertook a "Fast Food Nation" mission, during which she purchased one of every item on a local Chick-fil-A menu and then gave it all away. The mission wasn't without hiccup – the original form of payment did not go through, but as a dedicated agent of the Fiesta Movement Jane and her apprentices found a way to deliver the food as planned. They found a parking lot and made signs that read "Free Food." People began flocking, not only to eat the Chick-fil-A, but to also see the Fiesta.
Next up for Jane is a technology-themed mission. She has just received a brand-new "Kindle" – a device that lets you download and read books. She'll be taking it – and her Fiesta—to a local YMCA to show kids how to use it. Further on down the road, Jane may have a potential appearance at the new Dallas Cowboys Stadium.
QUOTES:
"I can't drive anywhere without at least 4 or 5 people checking out my Fiesta. I've been told its 'cute' and 'sexy.' People love the voice control feature and always ask me to test it for them."
– Jane,
Fiesta Movement agent
Follow Jane:
YouTube: http://www.youtube.com/user/janedstv
Flickr: http://www.flickr.com/photos/janedstv/
Facebook: http://www.facebook.com/people/Jane-Diess/1034933274
Twitter: http://twitter.com/janetv
Application video: http://polldaddy.com/App/Reports/viewRespondent.aspx?r=2341839
###
About Ford Motor Company
Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 205,000 employees and about 90 plants worldwide, the company's automotive brands include Ford, Lincoln, Mercury and Volvo. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford's products, please visit www.ford.com.