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| Different automotive strokes, for different regional folks |
 It turns out that where you live says a great deal about your automotive preferences. Ford Motor Company’s continuing efforts to align dealer inventories with the configurations and colors that customers want means poring over sales data. Some of the findings are logical – such as the popularity of all-wheel drive and four-wheel drive in Snowbelt states – while other regional preferences aren’t so easy to explain. Cincinnati and Minneapolis buyers, for example, favor red vehicles. In the long run, anticipating and delivering the combinations in demand is a win for customers and dealers alike. more... |
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| Kristen Kinley | kkinley@ford.com | 313-337-2786 |
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| Ford and Auburn University take safety to the stars |
 Joint advanced research by Ford and Auburn University shows there is space-age safety out there that can help prevent car accidents. That’s right – global positioning system (GPS) satellites could potentially monitor a vehicle’s motion and communicate with in-car safety systems to achieve those results. Moving into a prototype phase, the research shows that GPS satellites can precisely monitor a vehicle’s motion, which could improve the speed and effectiveness of electronic stability control systems. more... |
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| Wes Sherwood | wsherwoo@ford.com | 313.390.5660 |
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| Ford Fusion and comedian Mark Malkoff embark on novel journey |
 America’s most fuel-efficient midsize sedan – the 2010 Ford Fusion Hybrid – is on a new adventure, accompanying comedian Mark Malkoff on a 28-day quest to see how many mayors east of the Mississippi Malkoff can convince to give him keys to their cities. Malkoff – who is known for doing unusual things like taking up residence in an IKEA store while his apartment was being fumigated – says he will do just about anything to earn the keys. Malkoff hopes to collect 100 keys before his journey ends. more...
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| Angie Kozleski | akozlesk@ford.com | 313-323-1984 |
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| Transit Connect on duty for Sweetest Day |
 For forward-thinking florists, Ford’s versatile new Transit Connect stands ready to significantly reduce delivery costs this Sweetest Day with its exceptional fuel economy and spacious cargo area. The compact van is powered by a 2.0-liter I-4 engine, mated to a four-speed automatic overdrive transmission – a combination that delivers EPA-rated fuel economy of 22 mpg city, 25 highway. It also offers more than 135 cubic feet of cargo space, with a generous payload capacity of up to 1,600 pounds. Florists using Transit Connects report that the vehicles are cost-efficient and project a modern, contemporary image for their businesses. more... |
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| Anne Marie Gattari | agattari@ford.com | 313.323.7809 |
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| Ford gets the best minds onboard to meet demand for in-car connectivity |
 Ford has broadened its Advanced Research and Innovation community through collaboration with university professors and students on its industry-leading in-vehicle connectivity system, SYNC. By partnering with the University of Michigan and the University of Detroit Mercy, Ford is taking a different approach to research to ensure the best minds are delivering the products people want. A campus challenge will have students working with Ford researchers to create and enhance in-car applications and provide valuable insights into the dynamics of driver trends more... |
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| Alan Hall | ahall32@ford.com | 313.594.3744 |
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| Ford driving hybrid sales |
 Despite a 14 percent industry drop in hybrid sales, the picture at Ford is oh so different: Hybrid sales are up 73 percent over 2008, spurred by the new Ford Fusion and Mercury Milan Hybrids, the most fuel-efficient midsize sedans on the road. A good number of former import owners are choosing Fusion Hybrid, and no wonder – it bests Toyota’s Camry Hybrid in all-around fuel economy. Not to be outdone, Ford’s longest-running hybrid, Escape, soldiers on. The best fuel-sipping SUV on the market has proven particularly popular for taxi, lifeguard and military service. more... |
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| Jennifer Moore | jmoor186@ford.com | 313.248.2335 |
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| Lincoln to shine in Star Studded Evening event |
 This Thursday, Lincoln’s nationwide Star Studded Evening program is putting the freshest lineup in the luxury segment on display both for customers to experience and to provide them an opportunity to support a good cause. The all-new Lincoln MKT will serve as the star, along with the MKS with EcoBoost and Lincoln MKZ at Lincoln dealers all over the country. The largest one-day customer event in Lincoln history will feature test drives that allow customers to experience firsthand the class-leading technology and performance of the models – with a $20 donation made to Susan G. Komen for the Cure® for each completed drive. more... |
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| Jay Ward | jward35@ford.com | 313.845.2387 |
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| Ford and Martha Stewart Living Omnimedia team up against breast cancer |
 For National Breast Cancer Awareness Month, Ford Warriors in Pink is teaming up with Martha Stewart Living Omnimedia (MSLO) to focus on breast cancer awareness with a special Warriors in Pink episode of “The Martha Stewart Show,” airing Oct. 16. The audience for the show will be comprised of people whose lives have been touched by breast cancer, and one of them will win a 2010 Ford Taurus outfitted with Martha Stewart-inspired items. Ford also will unveil a new stamp set inspired by crafting experts at MSLO to accompany the Ford Warriors in Pink wear and gear, with all proceeds benefiting Susan G. Komen for the Cure. more... |
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| Marisa Bradley | mbradl31@ford.com | 313.845.3971 |
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| New era of Mustang racing dawns |
 Ford will bring a new level of excitement to NASCAR with the newly unveiled No. 16 Con-way Freight Mustang to be driven by Colin Braun in the 2010 Nationwide Series. With 45 years of racing under its belt, Mustang’s motorsports record includes more than 2,000 professional wins worldwide, and Ford and Roush Fenway Racing intend to bolster those impressive race creds when the pony car debuts in the Nationwide Series in July 2010. more... |
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Marisa Bradley | mbradl31@ford.com | 313.845.3971
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| Editor's Note: To receive Ford eNews electronically via email, visit media.ford.com eNews. |
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About Ford Motor Company
Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 201,000 employees and about 90 plants worldwide, the company's automotive brands include Ford, Lincoln, Mercury and Volvo. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford's products, please visit www.ford.com. |
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