FORD MOTOR COMPANY'S QUICK LANE® FASTEST-GROWING SERVICE BRAND IN THE INDUSTRY
Quick Lane Service Center
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- Quick Lane® remains the fastest-growing service brand in the country, approaching 600 stores nationally
- Quick Lane Tire and Auto Centers on track to open 100 new stores in 2009
- Quick Lane tire and battery sales are up 7 percent and 13 percent respectively year-over-year as a result of an increase in maintenance on competitive-make vehicles
- Quick Lane expanding globally, recently opening stores in Singapore and Costa Rica, with additional stores scheduled to open in 2010
DEARBORN, Mich., Dec. 10, 2009 – Ford Motor Company’s Quick Lane® Tire and Auto Center business is thriving. Quick Lane remains the fastest-growing service brand in the business and is on track to reach 600 stores nationwide in early 2010. Quick Lane is also expanding globally, recently opening stores in Singapore and Costa Rica.
“We are very pleased with the growth we’ve experienced in 2009,” said Frederiek Toney, vice president, Ford Customer Service Division. “Customers have told us they feel more comfortable bringing their vehicles to a service facility that has factory-trained technicians.”
Quick Lane offers routine vehicle maintenance such as oil and filter changes, and light repair services such as brake repairs and tire replacements.
Routine maintenance services on competitive models (non-Ford, Lincoln and Mercury vehicles) have increased year-over-year and now make up 24 percent of Quick Lane business on a national level. In addition, tire sales are up 7 percent and battery sales are up 13 percent year-over-year.
“With the rapid increase in service of competitive makes, our business has continued to grow at a very steady pace,” said Toney.
Convenience with confidence
To deliver additional convenience, customers can visit www.quicklane.com to find a center that’s closest to them, print savings coupons and review maintenance tips to keep their vehicle running at peak efficiency. The site also includes information on how to spot tire wear, how to jump-start a battery, and even how to replace a faulty oxygen sensor that could improve gas mileage by as much as 40 percent.
“The business model for Quick Lane works,” said Toney. “Take care of the customer and provide them with a great service experience, and they will continue to come back.”
About Ford Motor Company
Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 200,000 employees and about 90 plants worldwide, the company’s automotive brands include Ford, Lincoln, Mercury and Volvo. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford’s products, please visit www.ford.com.