AMY MARENTIC: ENGINEER TURNED PRODUCT STRATEGIST HELPS FORD EDGE REACH HIGHER
Amy Marentic, Ford Group Marketing Manager, sees the 2011 Ford Edge as the perfect product to launch all-new MyFord Touch™ driver connect technology.
“Technology is one of the main reasons customers love Edge,” said Marentic. “They embrace technology, so the 2011 Ford Edge is absolutely the right vehicle to launch MyFord Touch. Exterior styling is another key purchase reason, and for 2011 we have new front and rear execution. This combination of style and technology really resonates with our customers.”
Improved ride comfort with best-in-class V6 power and unsurpassed fuel economy help complete the fun-to-drive DNA of the 2011 Ford Edge.
Trained as an aerospace engineer, Marentic aimed to be an astronaut. During her senior year at the University of Michigan she realized that an automotive career could provide years of exhilaration, compared with a brief ride in space she might never achieve. She holds both a bachelor’s degree in aerospace engineering and a master’s degree in industrial and manufacturing engineering.
Before joining Ford in 1992, Marentic worked as a product design engineer for Prince Corporation, a top-tier automotive industry supplier.
Marentic’s wide-ranging automotive industry portfolio has encompassed engineering, product planning, business strategy development and regional field sales management roles.
At the center of each of her career experiences, you’ll find the cumulative voice of Ford customers as a key influence.
“Each of the roles in which I’ve served – since joining Ford – has provided me with an even deeper understanding of what our customers want and value in a vehicle,” Marentic said.
Personal Insights and Fun Facts
- Growing up in Western Michigan, Amy’s first car was a 1977 Mustang
- During college, Amy aspired to be an astronaut
- Amy is married, with three active children
- Amy was a contributing author to the 2007 book, Boom: Marketing to the Ultimate Power Consumer – The Baby Boomer Woman
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About Ford Motor Company
Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 159,000 employees and about 70 plants worldwide, the company’s automotive brands include Ford, Lincoln and Mercury, production of which has been announced by the company to be ending in the fourth quarter of 2010. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford’s products, please visit www.ford.com.
Aug. 16, 2010