Ford Invests Additional $1 Million to Save Teen Lives, Launches National High School Safe Driving Tour
- In a major expansion of Ford Driving Skills for Life (DSFL), teens in high schools spanning 15 states will learn proper driving skills through hands-on driving clinics with professional drivers at select locations, including many school parking lots
- DSFL – an award-winning, free driver’s education program – offers hands-on driving clinics, web training, contests and other interactive tools to teach new drivers safe driving skills
The Ford Driving Skills for Life (DSFL) National Tour is targeted at pre-prom season in the spring and back-to-school time in the fall. Ford is taking the content of DSFL – free driving exercises, web-based training and materials on driving safety – to 30 high schools nationwide to augment its community driving clinics and web-based training.
“Inexperience is the leading cause of crashes in young drivers, and this program delivers the key skill sets that will increase their knowledge, confidence and, ultimately, their safety,” said Sue Cischke, group vice president, Sustainability, Environment and Safety Engineering. “Ford is passionate about helping young drivers learn the rules of the road, better manage distractions behind the wheel and help make America’s roads safer for all of us.”
More than 3,000 teens, ages 15-19, are killed on American roads each year, according to government statistics.
Ford developed Driving Skills for Life in 2003 in partnership with GHSA, delivering one of the nation’s most comprehensive teen driver safety programs.
This year, the expanded Ford program will reach high schools in these market areas: Birmingham, Ala.; Little Rock, Ark.; Hartford, Conn.; Orlando and Tallahassee, Fla.; Atlanta; Shreveport, La.; Portland, Maine; Boston; Jackson, Miss.; Manchester, N.H.; Albany, N.Y.; Raleigh/Durham, N.C.; Providence, R.I.; Charleston, S.C.; and Burlington, Vt.
Ford DSFL builds young drivers’ skills in four key areas: driver distraction, speed space management and vehicle handling and hazard recognition. These four areas are contributors to more than 60 percent of teen crashes.
In addition to hands-on events, the program offers learning tools such as an interactive website (www.drivingskillsforlife.com) with learning modules, quizzes, car care and driving tip videos and games. Free educator packets are available for students, parents, educators and community organizations.
“This new commitment will bring Ford DSFL into many more communities. State highway safety offices will be able to use this program to complement ongoing laws and programs,” said GHSA Chairman Vernon F. Betkey Jr. “While teen driving safety is a key priority, too often our communities lack the resources to conduct these types of hands-on, high-tech trainings. We are grateful to Ford for helping fill these critical gaps.”
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About Ford Motor Company
Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 164,000 employees and about 70 plants worldwide, the company’s automotive brands include Ford and Lincoln. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford’s products, please visit www.ford.com.