Vinay Piparsania appointed as the new Executive Director MS&S at Ford India
NEW DELHI, India, Aug 30, 2012 – Ford India has announced the appointment of Vinay Piparsania as the company’s new Executive Director, Marketing, Sales and Service. Vinay will assume his position on September 1, 2012 and will report to Michael Boneham, president and managing director, Ford India. He will be based out of the Ford India office in Gurgaon.
In his new role, Piparsania will spearhead Marketing, Sales and Customer Service Operations as Ford prepares to launch eight new models in India by mid-decade and continues to focus on strengthening its sales and service network offering the best cost of ownership experience to the customers.
“We are very pleased to welcome Vinay back to Ford India,” said Boneham. “His extensive marketing experience along with the rich regional perspective that he has gained from his various positions across markets in the Asia Pacific and Africa region will surely help us go further with our brand and business in India.”
Piparsania joined Ford India in 1996, a year after the company was established in India, as general manager, Sales, and played a key role in establishing the Ford dealer network across the country. In his subsequent role as vice president, Marketing, Sales and Service and External Affairs, Piparsania managed Ford's brand image in India through several product launches including Endeavour, Classic SXi and Fusion.
Prior to his current appointment, he was vice president, Marketing and Sales, Ford Group Philippines, where he was responsible for overseeing the launch readiness and dealer development activities for the introduction of the all-new Ford Ranger, the all-new Ford Focus and the Ford Mustang and building a robust dealership network.
His other assignments included director, Planning, Distribution and Fleet, Ford Asia Pacific and Africa, based in Bangkok, where he led sales, production and distribution planning, supporting 12 APA markets in achieving budgeted sales, production volumes and new product launch objectives.
Piparsania holds a mechanical engineering degree from the Indian Institute of Technology-Delhi and an MBA from Tulane University in the US.
About Ford in India
Established in 1995, Ford India is a wholly owned subsidiary of Ford Motor Company, a global automotive industry leader. Ford India manufactures and distributes automobiles and engines made at its modern integrated manufacturing facilities at Maraimalai Nagar, near Chennai. The company’s models include the Figo, Ford Classic, Endeavour and the All-New global Fiesta.
Ford’s operations in the country also include Global Business Services, comprised of Ford Business Services Center and Ford Technology Services India. Located in Chennai, New Delhi and Coimbatore, these units support Ford globally in the areas of IT, accounting and finance, financial services and automotive operations support, global analytics and engineering services. Ford’s businesses in India employ 10,000 hard-working, dedicated men and women.