Ford India August Sales Rise 16 percent, over 10,000 Cars Sold
- Ford India sales grew 16 percent year-on-year to more than 10,000 vehicles in August in combined domestic wholesales and exports
- Ford India exported 2,512 cars during August; Ford’s exports in the first eight months of 2012 are 18 percent higher than a year earlier
- Ford India is confident of boosting sales as the festive season approaches after a positive response to its marketing campaign during Onam in Kerala
NEW DELHI, India, 1 Sep, 2012 – Ford India today announced that overall August sales rose 16 percent year-over-year to 10,352 domestic wholesales and export units – including the 200,000th Figo – as sales momentum builds heading into the festive season.
Ford India sold 7,840 wholesale units in the domestic market in August – an increase of 6 percent year-on-year. The company sold 7,382 vehicles in the same month last year.
During August, Ford India also reached a significant milestone, selling its 200,000th Figo, which dealers celebrated by offering attractive benefits on the best-selling compact. The Figo is exported to 35 international markets.
“It’s wonderful to see consumer sentiment improving as we approach the festive season, and we are confident we are ready to meet the growing demand for cars during this period,” said Michael Boneham, president and managing director, Ford India.
“While market conditions have been challenging in recent months because of rising petrol prices, high inflation and rising interest rates, Ford remains focused on delivering its One Ford plan to produce fuel-efficient, safe, and fun to drive vehicles which customers want and need,” he said.
Ford India’s exports are up 18 percent this year, with 16,847 units shipped since January.
About Ford in IndiaEstablished in 1995, Ford India is a wholly owned subsidiary of Ford Motor Company, a global automotive industry leader. Ford India manufactures and distributes automobiles and engines made at its modern integrated manufacturing facilities at Maraimalai Nagar, near Chennai. The company’s models include the Figo, Ford Classic, Endeavour and the All-New global Fiesta.Ford’s operations in the country also include Global Business Services, comprised of Ford Business Services Center and Ford Technology Services India. Located in Chennai, New Delhi and Coimbatore, these units support Ford globally in the areas of IT, accounting and finance, financial services and automotive operations support, global analytics and engineering services. Ford’s businesses in India employ 10,000 hard-working, dedicated men and women.For more information, visit www.india.ford.com