Ford Motor Company Acquires Auto Recycler Under Greenleaf Initiative
OAKVILLE, May 15, 2000 -- Ford of Canada today announced the acquisition of a major Ontario automotive recycler – Cumberland Auto Parts – through Ford Motor Company's GreenLeaf subsidiary.
"The recycling of automotive parts and materials is a high-growth opportunity in the industry and Ford is actively pursuing acquisitions through the GreenLeaf organization as part of the company's new business development strategy," said Bobbie Gaunt, president and CEO, Ford Motor Company of Canada, Limited.
GreenLeaf is wholly owned by Ford Motor Company and is dedicated to the recycling business in the North American market. This is the second purchase of a recycling operation in Canada -- last December, Ford acquired Plazek Auto Recycler Ltd. of Caistor Centre, Ont., near Hamilton.
"Ford of Canada is committed to building strong connections with customers throughout the life cycle of a vehicle. We want to ensure that vehicles are disposed of in an environmentally-safe way and to reduce the amount of material going to landfills," said Dean Tesser, Ford of Canada's director of ConsumerConnect, the organization that directs the company's growth opportunities.
Cumberland Auto Parts, located in the City of Cumberland just east of Ottawa, is a state-of-the-art, 40-hectare (100-acre) operation offering an on-line inventory and ordering system, a web site for customer inquiries and an extensive database to locate parts for consumers within minutes. The facility processes approximately 2,000 vehicles a year to provide professionally cleaned and thoroughly tested parts to repair/body shops, insurance companies and individual consumers.
"Cumberland is recognized for its excellence in customer service and has a stellar environmental track record – the exact qualities we value at Ford. We look forward to working with the staff at Cumberland to build on their past success," Tesser said.
Cumberland Auto Parts will continue to be managed by Denis Desjardins and employs 28 people.
Ford of Canada is Canada's longest-established automobile company with three vehicle assembly plants, five manufacturing plants and 565 dealerships located in all provinces. Ford's Canadian operations employ approximately 17,000 people and an additional 22,400 are employed in dealerships.