DEARBORN, Mich., July 21, 2009 – Ford Motor Company is delivering its freshest lineup ever for the 2010 model year with a series of new, high-quality, fuel-efficient cars and crossovers and an unprecedented investment in advanced new powertrains.
Ford today is rolling out its entire 2010 model year Ford, Lincoln and Mercury lineup for North America and announcing plans for 30 new powertrain actions globally – 22 in North America alone – by the end of 2010.
“We are creating a full lineup of Ford vehicles – small, medium and large cars, utilities and trucks – that are best-in-class in fuel efficiency, quality, technology and safety and available to consumers with exceptional value,” said Derrick Kuzak, group vice president, Global Product Development. “We are making fuel economy a reason to buy a Ford, and we are distinguishing ourselves as leaders in connectivity and unique consumer-friendly technologies – many of which are appearing in our 2010-model lineup for the first time ever.”
The unprecedented number of new vehicle introductions for the 2010 model year includes:
Plus, Ford is delivering vehicles with even greater levels of interior comfort as well as more new convenience and safety technologies than competitors offer – even in premium sedans. These new technologies include:
Fuel efficiency improves with more new powertrains
Ford also is making an unprecedented investment in new engine, transmission and driveline components, helping the company improve its average U.S. vehicle fuel economy by approximately 20 percent fleet-wide through the end of 2010 versus 2005 – with plans to increase car and truck fuel economy by more than 35 percent by 2015, thanks to powertrain advancements.
Additional improvements include:
“We are absolutely committed to delivering new products with the best fuel economy in every segment in which we compete – driven in large part by substantial advancements in powertrain technology,” said Barb Samardzich, vice president, Ford Global Powertrain Engineering.
In addition to an aggressive electrification strategy – which will result in at least four electrified vehicles on the road in the U.S. by 2012, including full battery electric vehicles, new hybrids and a plug-in hybrid – Ford is improving gasoline engines across all products in high volumes.
The foundation for Ford’s plan is its new EcoBoost engine. EcoBoost is a new high-volume, affordable engine technology slated for a range of global vehicles – from small cars to large trucks. It uses gasoline turbocharged direct-injection technology for up to 20 percent better fuel economy, 15 percent fewer CO2 emissions and superior performance versus larger-displacement engines.
EcoBoost is arriving for the 2010 model year on the Ford Flex, Taurus SHO, Lincoln MKS and MKT. By 2012, the company plans to produce 750,000 EcoBoost units annually in the U.S. and 1.3 million globally. By 2013, Ford will offer EcoBoost engines in 90 percent of its product lineup.
For the 2010 model year, Ford also is offering two new hybrids. The Ford Fusion and Mercury Milan Hybrids deliver 41 mpg in the city – 8 mpg better than Toyota Camry Hybrid – making them the most fuel-efficient midsize sedans in America.
Ford quality and customer satisfaction now #1
Customers and third-party experts alike are noticing Ford’s product, fuel economy and quality.
For the first time in the 28-year history of the Global Quality Research System (GQRS) study, customer satisfaction with Ford, Lincoln and Mercury vehicles has reached its highest level in North America – and now equals Toyota.
In addition, Ford, Lincoln and Mercury vehicles had the lowest number of “things gone wrong” among all automakers – putting Ford in a statistical tie with Toyota for initial quality and ahead of Honda.
“Ford’s total focus on quality and customer satisfaction throughout the design and manufacturing process is paying off, and customers are noticing,” said Mark Fields, Ford’s president, The Americas.
“This is a major milestone, but we are not satisfied,” he added. “For Ford, our plan is continuous improvement year after year.”
The GQRS study is conducted for Ford on a quarterly basis by Bloomfield Hills, Mich.,-based RDA Group. New vehicle owners are asked to report defects or issues as well as rate satisfaction with vehicle quality on a scale of 1 to 10 across an array of vehicle systems and features.
Strong new products attracting new customers
Internal and external studies show a positive trend in the percentage of consumers with favorable opinions about Ford and growing numbers of consumers who are willing to consider purchasing a Ford product, thanks to improved fuel economy, smart technology and higher residual values.
Among Ford’s recent accomplishments in the marketplace:
“Customers are recognizing that Ford is delivering exceptional quality, fuel efficiency, smart technology and better value,” said Fields. “We’re delighted to see more and more new customers putting their trust in Ford and encouraging others to do the same.”
For More Information
2010 Ford Powertrain Overview
2010 Ford Technology Overview
About Ford Motor Company
Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 205,000 employees and about 90 plants worldwide, the company's automotive brands include Ford, Lincoln, Mercury and Volvo. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford's products, please visit www.ford.com.