IMAGES: Available at www.media.ford.com and www.flickr.com/photos/fiestamovement.
CONTEXT / BACKGROUND:
Ford Fiesta Movement August mission videos are in and the agents didn't disappoint. In fact, through their missions, the agents showed off a side to themselves not yet captured in the social media world, helping out local charities and communities and raising awareness for a variety of issues. Whether collecting books, organizing a blood drive or delivering food for Meals on Wheels, agents pitched in and helped out where it really counts.
As part of the Fiesta Movement social media initiative, 100 young trendsetters are test driving and living with a European-spec Ford Fiesta for six months, traveling as agents on special missions. They then go on to relate their experiences through a variety of social media sites. Throughout the Fiesta Movement, agents have generated more than 3.7 million YouTube views, more than 460,000 Flickr views and 2.8 million-plus Twitter impressions.
August missions saw Fiesta Movement agents giving back to communities and various nonprofits nationwide as a part of social activism month. Each participating organization was also given $500 to help sustain their efforts.
People are paying attention to the content the agents post on www.fiestamovement.com, with Fiesta Movement agents generating more than 3.7 million YouTube views, more than 460,000 Flickr views and 2.8 million-plus Twitter impressions.
Videos that pushed the limits of creativity include:
September missions – adventure
With more unusual and exciting missions ahead of them for September, Fiesta Movement agents are sure to give adventure a whole new meaning. Missions like training with U.S. Navy SEALs, shadowing a stunt driver and learning to cook with bugs are only a small taste of what lies ahead. Throughout the month and after its completion, followers can keep up with agent activity on the Fiesta Movement Web site's live feed – www.fiestamovement.com.
Chance to drive a Fiesta
With a kickoff in May and running through December, five regional test drive teams representing the Fiesta Movement are traveling across the country to engage consumers with the opportunity to test drive a European-spec Ford Fiesta.
The Fiesta Movement test drive is drawing huge numbers by engaging more than 130,000 consumers, with more than 21,000 taking a Fiesta for a test drive.
The teams are visiting at least 200 cities over eight months, stopping in small towns and big cities alike, as well as making appearances at major and regional events and festivals. Information about drive stops, including monthly calendars, is available on www.fiestamovement.com under the "Test Drive" section. Site visitors also can sign up to receive test drive updates as they become available.
"We love the August missions videos. Our agents are terrific personalities, and they showed us that they have great hearts and tons of passion, too."
– Connie Fontaine,
Ford brand content and alliances manager
"The numbers keep rising on our test drive tour, and we couldn't be more pleased with the results. The excitement is certainly building for the U.S. arrival of Fiesta in 2010."
– Jeff Eggen,
Ford car experiential marketing manager
Follow the Fiesta Movement:
About Ford Motor Company
Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 201,000 employees and about 90 plants worldwide, the company's automotive brands include Ford, Lincoln, Mercury and Volvo. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford's products, please visit www.ford.com.
Sept. 16, 2009