DEARBORN, Mich., Dec. 9, 2009 – The new Ford Fiesta is off to a very fast start – with more than 1,000 reservations in less than a week on a new Web site that allows consumers to build, price and reserve the new car.
"The Fiesta Movement created an unparalleled awareness and interest for the Fiesta months ahead of it going on sale next summer," said Lew Echlin, car marketing communications manager. "Fiesta Reservations provides these prospective customers a customized experience for researching, reserving and following their Fiesta."
The Fiesta Movement helped generate momentum for Fiesta and resulted in more than 80,000 hand-raisers leading up to the car's reveal at the Los Angeles Auto Show. The Fiesta Reservations program will hold the interest of potential customers, and give them a VIP experience in conjunction with Ford dealers.
Through the program, consumers who reserve a new Fiesta will receive prioritized order handling with automatic build updates, their personal Fiesta Reservations consultant, and SYNC® and Premium Sound package, worth $595, at no charge once their vehicle is delivered. With a vehicle purchase, participants will be able to share their vehicle information through social media sites like Facebook.
Fiesta reservations have come from 47 states, with customers from California, Florida, Texas, New York and Illinois leading the way in reservations. The program also will provide Ford with a better understanding of mix rates as well as accessory interest, as this is the first time prospective customers can build and price their Ford accessories.
Customized service at your fingertips
Fiesta Reservations consultants will be available 12 hours a day to interact with participants and provide a personalized experience. Adding to the level of customer convenience, dedicated Fiesta Reservations consultants with multilingual capabilities are available.
Other personalized activities by the consultant include updating a customer's reservation per his or her desire, introducing the customer to a "Fiesta specialist" at a local dealership and answering any customer questions.
Interested consumers can access Fiesta Reservations by visiting www.fordvehicles.com/2011fiesta or by texting "reserve" to 4Ford on a smartphone.
About Ford Motor Company
Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 200,000 employees and about 90 plants worldwide, the company's automotive brands include Ford, Lincoln, Mercury and Volvo. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford's products, please visit www.ford.com.