Jason Mase, Ford Motor Company’s crossover and medium utility marketing manager, has a wide range of interests. From music to sports to, of course, cars, the Michigan native infuses everything he does with more than a bit of enthusiasm.
His passion for cars began in a usual way: playing with Hot Wheels cars. “I had everything: the car wash, the car park, you name it. When other kids were asking for Star Wars toys, I was asking for Hot Wheels.”
Mase’s father, a 30-year Ford employee, also took him to car shows.
“He never pushed the business on me; it really happened organically,” Mase explained. “A typical summer weekend for us would be to go to a sporting event and a car show. My dad taught me about all the classics. I learned about all the manufacturers and makes from the 1950s onward.”
Mase is still attending car shows, but now he’s on the other side, presenting vehicles to the public. The next is the 2011 Lincoln MKX luxury crossover, which features the first implementation of MyLincoln Touch™ driver connect technology.
“One of the things Ford has been trying to do is put in technology that makes customers’ lives easier,” said Mase. “That’s really what MyLincoln Touch does. As a driver connect technology, it makes it seamless to access information – your infotainment, vehicle functions – in a very simple way.”
The debut of MyLincoln Touch, which provides three full-color screens that offer a wide variety of vehicle, communication, navigation and entertainment information to the driver, is one of many innovations found on the 2011 Lincoln MKX. The luxury crossover received an extensive exterior freshening and an all-new interior as well as a new powertrain that boasts best-in-class horsepower and torque versus all V6 competitors along with unsurpassed fuel economy.
“The Lincoln MKX has been a success for the company because about 50 percent of its sales have been conquest-based,” said Mase. “Our customers tell us the top purchase reasons for the Lincoln MKX are styling and technology. For the 2011 model, we’ve amplified the styling, updated the interior to bring it up to world-class levels of craftsmanship and design, and when you get in the vehicle and MyLincoln Touch comes alive, you see the technology. There’s just no mistaking that the 2011 Lincoln MKX has tremendous design and is loaded with usable technology.”
Many interests and passions
Away from work, Mase has several interests and passions that keep him and his family busy.
“I’m a big kid at heart, so I love to see the world through the eyes of my kids,” Mase said. “I love taking them out around the Detroit area to explore new things, root for the Tigers and just have fun.”
In addition to sports, Mase also is a music enthusiast. He enjoys all genres – he has approximately 5,000 songs cataloged – and also knows how to play the saxophone.
“I sometimes drive my wife nuts while we’re in the car because I go from station to station, listening to different kinds of music,” said Mase.
Truly, Mase is enthusiastic when it comes to just about everything at home and at work.
“I’m proud to work for a company like Ford,” said Mase. “It has a true heart and soul to it. No matter where I travel, I can see the impact our cars, trucks and crossovers have on people. There is true emotion in the eyes and voices of our customers when they describe their all-time favorite and current Ford products.”
Personal Insights and Fun Facts
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About Ford Motor Company
Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 159,000 employees and about 70 plants worldwide, the company’s automotive brands include Ford, Lincoln and Mercury, production of which has been announced by the company to be ending in the fourth quarter of 2010. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford’s products, please visit www.ford.com.
Aug. 24, 2010