The stylish and intuitive execution of the 2011 Ford Edge interior highlights the midsize crossover’s improved craftsmanship and materials, creating an inviting environment
New MyFord Touch™ driver connect technology, which provides a smarter, safer, simpler way to connect drivers with in-car technologies and their digital lives, comes alive in the all-new interior of the 2011 Ford Edge
Chrome accents and details as well as a tiered, waterfall-like design along the dashboard also highlight the all-new interior
The all-new MyFord Touch driver connect technology is the focal point – literally and figuratively – of the new 2011 Ford Edge. This available groundbreaking system allows customers seamless and easy access to media or vehicle information by scrolling through menus with simple touch or voice commands.
The interior of the 2011 Ford Edge is more than just this dynamic technology, however. Upgraded materials, additional accents and fresh execution of colors and forms create an environment that is as comfortable and inviting as it is functional and convenient.
“With the addition of MyFord Touch, we created a high-tech look,” said Jim Smithbauer, interior design manager. “It drove our treatment of the center stack, in particular, but also the rest of the interior as well. The MyFord Touch system’s modern look inspired us to push the interior design even more to reflect and complement this cutting-edge technology.”
Upgraded interior showcases new MyFord technology
MyFord Touch, standard on the 2011 Edge Limited and 2011 Edge Sport, includes two 4.2-inch configurable LCD screens in the instrument cluster as well as the 8-inch LCD touch screen in the center stack and five-way controls on the steering wheel – plus a new media hub with two USB ports, video input jacks and an SD card slot.
Sony® HD audio is standard on the Edge Limited and Sport. The Sony-branded center stack features a gloss-black finish (allowing the controls to “pop” as they light up) and a single center knob with chrome details. Unique to the Sony electronic finish panel is the treatment of the touch-sensitive controls, which are executed as circular “landing zones.” There are no buttons to push. Instead, the touch of a finger activates the controls.
Consistent with other Sony products, the audio portion of the control panel is divided into “Source” and “Sound” sections, allowing customers to select the input (AM/FM radio, satellite radio, CD, personal devices) and tune the sound with bass, treble, fade and balance inputs on the screen.
The heart of the Sony Audio System is its extraordinary sound quality. Comprised of 12 high-quality speakers and a Class D all-digital amplifier, the Sony system has the ability to pump out 390 watts of continuous power (RMS). Further, Dolby Pro Logic® II technology creates true virtual 5.1 channel surround sound throughout the car for a unique listening experience.
MyFord Touch information also is displayed in two full-color 4.2-inch LCD screens (one on the left side and one on the right side) in the instrument cluster. The left side includes traditional vehicle information such as trip odometers, average fuel economy and cruise control settings. The right side allows customers to interface with multimedia technology. Each screen is accessed through respective five-way switches on the steering wheel.
Powerpoints are available inside the console and on the passenger side. The center stack and console are arranged to appear mounted on a pedestal, with storage below.
Complementing the technology upgrades to the 2011 Ford Edge are softer touchpoints, such as a soft, seamless instrument panel and a softer door trim panel. Those details demonstrate Ford’s increased focus on higher levels of craftsmanship and quality.
Additionally, accents such as chrome rings around the shift lever and cupholders, brightwork along the doors and scuff plates as well as available silver accent rails echoed on the door panels help create a warmer, more inviting environment for the 2011 Ford Edge.
Interior inspired by classic works
The dashboard, with its tiered, waterfall-like design inspired by Frank Lloyd Wright’s iconic Fallingwater house, encapsulates the flowing form throughout the interior. New stitch styles highlight the seats, while the door inserts, armrests and center console feature softer materials and more padding. Those touchpoints also reinforce the better balance between the lighter and darker surfaces found in the 2011 Ford Edge, as light and shadow play off each other to add visual depth.
The new flow-through console integrates seamlessly with the instrument panel and dashboard, eliminating hard cut points. The pass-through below the console is another spot where the available ambient lighting shines through, along with the front and rear door map pockets, door release handles, front and rear footwells and the front cupholders.
Each trim level – SE, SEL, Limited and Sport – offers subtle differences in the interior. SE has black screen appliqués, SEL features stamped pewter and Limited has Cocobolo wood appliqué. Setting the Edge Sport apart are Liquid Silver Smoke appliqués, which are echoed in the seats, and aluminum pedals. Edge Sport also has paddle shifters that activate the six-speed SelectShift Automatic™ transmission.
“The interior environment has more texture, both visually and tactilely,” Smithbauer said. “It’s no longer a sea of one color and better embraces the form and function of the 2011 Edge. It’s more than just well-designed individual components. Edge has a sense of cohesiveness not found in competitors’ models.”
# # #
About Ford Motor Company
Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 159,000 employees and about 70 plants worldwide, the company’s automotive brands include Ford, Lincoln and Mercury, production of which has been announced by the company to be ending in the fourth quarter of 2010. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford’s products, please visit www.ford.com.
Aug. 16, 2010