Doug Scott, Ford’s truck group marketing manager, doesn’t consider himself a gearhead in the traditional sense. You won’t necessarily find him hunched over an open engine compartment with tools in hand or tuning his suspension or rotating his tires.
The Detroit native, however, always has been fascinated by the relationship between the auto industry and the public’s passion for cars and trucks. Scott’s position, which encompasses product and consumer marketing for pickups, large SUVs and commercial vehicles, allows him to experience firsthand the excitement and anticipation customers display when a new vehicle
“Engaging our customers and learning from them is the most rewarding part of my job,” said Scott, who started at Ford in 1978 just two weeks after graduating from the University of Michigan. “We know the customer better than anyone else, especially on trucks, and we have the best, most dedicated people in the business designing, engineering, manufacturing and marketing our vehicles.”
Scott has been especially busy over the last year or so with Ford’s top-selling F-Series trucks, which have led the market the past 28 years. The all-new 2011 Ford F-Series Super Duty arrived earlier this year, and now an all-new 2011 Ford F-150 is on the horizon.
Ford’s extensive and aggressive powertrain revolution is at the heart of both new trucks. The 2011 F-150 has an all-new powertrain lineup that includes a 3.7-liter V6, and 5.0-liter and 6.2-liter V8 engines at launch, with a powerful and efficient 3.5-liter EcoBoost™ engine arriving soon after. Each is mated to a six-speed automatic transmission, available in all F-150s for the first time.
These additions to the F-150 line follow a revamped powertrain lineup for the 2011 Super Duty. New for the Super Duty are the Ford-designed, Ford-engineered and Ford-manufactured 6.7-liter Power Stroke® V8 turbocharged diesel engine, the new 6.2-liter V8 gasoline engine and the new heavy-duty six-speed automatic transmission.
All the new powertrains enable class-leading towing and payload capability combined with best-in-class fuel economy.
F-Series pickups consistently deliver what customers demand
“F-Series pickups have been the best-selling full-size pickups for 33 straight years because they consistently deliver the attributes our customers demand: a tough truck with maximum capability, outstanding performance and unmatched Built Ford Tough reliability,” said Scott.
“The 2011 F-150 and Super Duty pickups are the ‘and’ solution truck buyers have been looking for, adding best-in-class fuel economy to the brand’s DNA and making these purpose-built tools even more productive. This history of exceeding customer needs evokes an almost unrivaled passion, making it my personal favorite.”
Scott and Karen, his wife of 32 years, have four children (three sons and a daughter), ranging in age from 26 to 16. With three of them, including their oldest son, Trevor, a manager with Ford in Chicago, now residing out of state in Illinois and Ohio, road trips are frequent. Their Ford Flex makes a great family hauler, comfortably seating up to seven passengers.
The Flex is quite a bit bigger than Scott’s first car – a yellow 1978 Mustang Mach I with T-tops. Or the car he swapped it for – a brand-new 1982 Ford EXP, which was Ford’s first two-seat car in 25 years.
“That’s the great thing about Ford,” Scott said. “We have a vehicle for every need, from the ultimate muscle car in the Mustang to a dynamic crossover in the Flex to tough trucks like the new Super Duty and F-150.”
Personal Insights and Fun Facts
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About Ford Motor Company
Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 159,000 employees and about 70 plants worldwide, the company’s automotive brands include Ford, Lincoln and Mercury, production of which has been announced by the company to be ending in the fourth quarter of 2010. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford’s products, please visit www.ford.com.
Sept. 20, 2010