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Ford Motor Company’s August sales totaled 175,220, up 11 percent versus a year ago – driven by 16 percent higher Ford brand sales and 25 percent higher sales for Lincoln. Ford Sales Analyist, George Pipas says all things considered August was a pretty good month for Ford.
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| Cut #1: | "We see again this month that we've gotten increases growth among cars, utilities, and trucks and also the Lincoln brand. this is the second month in a row that Lincoln has posted a double digit increase, so all things considered it's a pretty good month.":19 sec. |
| Lincoln Brand posted a 25 percent sales increase in August, following July's 40 percent sales increase. Pipas says this a good sign considering the nation is in a soft patch in the U.S. economy right now. | |
| Cut #2: | "What the consumer confidence survey tells us is that this raging debate and the uncertainty about what the course of action is what the path to stronger economic growth is …is concerning consumers. So that the industry sales rate in August is about where it was in July." :21 sec. |
| Ford brand sales were up 16 percent, paced by utilities, up 49 percent, while Escape sales were up 39 percent, and the demand for the new Explorer was up 300 percent, leading Pipas to say Ford had another good month. | |
| Cut #3: | "Our increase appears to have out paced the industry increase which means we've posed a market share gain for the month and our market share is running at a rate that's a equal or a little bit better than a year throught the first eight months of the year." :17 sec. |
| Ford's fuel efficient cars, crossovers and trucks continue to attract consumers in the marketplace and Pipas believes this is a reflection on the one goal philosophy they are maintaining helping the company stay focused on the ultimate objective, which is profitability. | |
| Cut #4: | "And that's what we're striving for, profitable growth for all, and I think that our plan is definitely working, even in a period when the economic environment is challenging." :11 sec. |
| In the fourth quarter, Ford plans to produce 645,000 vehicles, up 9 percent versus a year ago. | |
| Cut #5: | "Given this fourth quarter guidence our full year production would be about 10 percent over full-year 2010. And our sales gain for the year to date period is eleven percent, so you can see that our production increase in 2011 is basically matching consumer demand." :22sec. |