Ford introduces Focus Electric, expected to top 100 MPGe
Ford's world-class Michigan Assembly Plant is starting production of the 2012 Focus Electric, expected to be the first five-passenger, all-electric car to achieve more than 100 MPGe. Focus Electric can recharge in half the time of the Nissan Leaf helping drivers to extend their range in a busy day of driving and recharging. The car headlines Ford's transformed lineup, one-third of which will feature a model with 40 mpg or more in 2012, building on the company's commitment to give fuel-efficiency-minded customers the Power of Choice.
Wes Sherwood | email@example.com | 313.390.5660
Drive virtually to the reveal of the all-new Fusion
Consumers looking to engage in the reveal of the 2013 Ford Fusion need look no further as an augmented reality game app with virtual images of the new car is now available. Users of the app can drive a new Fusion through a series of "worlds" that unlock to show the car leading up to its reveal at the North American International Auto Show in January. Consumers can immerse themselves in fun driving environments and videos to learn about the new Fusion's design and features.
Octavio Navarro | firstname.lastname@example.org | 313.845.2387
Ford F-150 is Motor Trend Truck of the Year
The 2012 Ford F-150, which established a new standard for full-size pickups with best-in-class fuel economy and capability, has been named Motor Trend 2012 Truck of the Year®. F-150 outshone all contenders in tests that evaluated its design, engineering, performance, efficiency, safety and value. This is the fourth time F-150 has been honored – the most awards for any truck since Motor Trend began presenting its Truck of the Year award in 1989.
Mike Levine | email@example.com | 313.323.6854
kbb.com names Ford Focus one of 10 Best Redesigned Vehicles
Kelley Blue Book's kbb.com named the hot-selling Ford Focus to its list of 10 Best Redesigned Vehicles for 2012. Focus was honored for its styling, technology, comfort and convenience features, performance/capability, driving dynamics, safety, fuel economy, overall refinement and value. Editors noted that "Focus has been more than just redesigned for 2012; it's been reworked, restyled and completely changed from the model it replaces." Click here for the article.
Two Ford engines earn spots on Ward's 10 Best Engine list
Ford's 2.0-liter EcoBoost® and 5.0-liter V8 have each been named a Ward's 10 Best Engine. Ford's turbocharged four-cylinder EcoBoost was honored for its application in the Explorer and Edge. WardsAuto editors report they got a 24 mpg return in the Edge – "which deserves plaudits in this segment." For the second time Ford's 5.0-liter V8 makes the list. In the Mustang Boss 302, editors note, it is "a 444-hp beast that pays homage to muscle cars of old, but uses modern overhead cam and aluminum construction." Click here for the article.
Ford employee beta test to help launch MyFord Touch upgrade
Ford customers will soon benefit from a major software upgrade to MyFord Touch® following a real-world beta test with about 1,000 Ford employees. The software upgrade is coming for 2013 models and to owners of existing MyFord Touch-equipped vehicles. The beta test is part of a new, innovative approach to ensure a high-quality launch of the improved system. It is scheduled to last approximately one month.
Alan Hall | firstname.lastname@example.org | 313.594.3744