COLOGNE, Germany, Feb. 14, 2012 – Ford Motor Company Executive Chairman Bill Ford will unveil the all-new B-MAX on Feb. 27 at the 2012 Mobile World Congress (MWC), in Barcelona.
Ford is the first manufacturer ever to unveil a car at the leading mobile industry event and will announce significant new technologies for Europe to be debuted on the B-MAX; these will make it one of the continent’s most technologically advanced small cars.
Bill Ford also will become the first automotive leader to deliver a keynote speech at MWC when he discusses the company’s vision for mobility in the future and explores the potential for mobile technology and vehicles to play more integrated roles.
“Revealing the B-MAX at Mobile World Congress underlines how important technology is to customers and to Ford,” said Stephen Odell, chairman and CEO, Ford of Europe. “B-MAX will raise the bar for small vehicles in Europe, combining technology and premium engineering into a compact frame.”
Ford President and CEO Alan Mulally will introduce the B-MAX to the automotive world at the 2012 Geneva Motor Show on March 6.
The Ford B-MAX will bring a unique Easy Access Door System with ingenious hinged front doors and sliding rear doors. These are integrated with the central body pillars to provide unrivalled access for passengers and luggage.
It will be powered by an engine range including a new 1.0-litre EcoBoost petrol engine and a 1.6-litre TDCi diesel engine, both of which will offer class-leading fuel economy and CO2 emissions.
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About Ford Motor Company
Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 164,000 employees and about 70 plants worldwide, the company’s automotive brands include Ford and Lincoln. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford and its products worldwide, please visit http://corporate.ford.com
Ford of Europe is responsible for producing, selling and servicing Ford brand vehicles in 51 individual markets and employs approximately 66,000 employees. In addition to Ford Motor Credit Company, Ford of Europe operations include Ford Customer Service Division and 22 manufacturing facilities, including joint ventures. The first Ford cars were shipped to Europe in 1903 – the same year Ford Motor Company was founded. European production started in 1911.