Geneva, Switzerland, March 5, 2012 – Ford CEO Alan Mulally and Ford of Europe Chairman and CEO Stephen Odell will unveil the all-new B-MAX at the Ford news conference at 9:00 am CET on March 6 in Hall 5.
Ford also will debut the all-new production-ready Fiesta ST, first performance version of Ford’s small car; the all-new Kuga - smarter, more stylish and more spacious than the hugely-successful model it will replace; and the Tourneo Custom Concept, which heralds the arrival of an all-new range of one-ton vehicles.
Ford will showcase two key new Focus models, which underline its commitment to a sustainable automotive future - the Focus Electric and Focus 1.0-litre EcoBoost, featuring Ford’s most fuel-efficient ever petrol engine.
"We’re delivering strongly on our commitment to keep the Ford product line-up the freshest in the business," said Odell. "Our new Ford B-MAX really challenges traditional thinking, and delivers a unique approach, not attempted by any other manufacturer.
“The new Fiesta ST, Kuga and Tourneo Custom Concept are three very different products, but they all have an entirely customer-focused approach in common,” he added. “The Focus Electric and Focus 1.0-litre EcoBoost deliver on our commitment to a sustainable automotive future.”
B-MAX - opens doors to new small car thinking
Ford’s Easy Access Door System offers style and unrivalled practicality, with unobstructed entry and exit through hinged front doors and sliding rear doors which integrate the central body pillars. B-MAX delivers best-in-class fuel economy and CO2 emissions.
B-MAX also debuts Ford’s voice-activated in-car connectivity system, SYNC, in Europe including Emergency Assistance which assists occupants in making a call directly to the emergency services in the event of an accident. B-MAX is also the first car in its class to feature Ford’s low speed collision avoidance system, Active City Stop.
Fiesta ST - global debut of performance hatchback
The all-new Fiesta ST will be 20 per cent more powerful than its predecessor. The 180PS, 1.6-litre EcoBoost engine is estimated to cover 0-100kmh acceleration in under seven seconds and have a top speed of more than 220km/h.
Significant improvements also are delivered through the introduction of a specially-tuned chassis that sits 15mm lower than the standard car, Ford’s enhanced Torque Vectoring Control (eTVC) system and three Electronic Stability Control modes, all of which were put to the test over 5000km of driving on Germany’s Nürburgring Nordschleife.
Ford Kuga – smarter, more stylish, more spacious
Ford takes the current successful Kuga’s formula and improves it; introducing a hands-free automatic tailgate which can be opened and closed simply by sweeping a foot under the rear bumper, 82-litres of extra boot-space and rear seats that fold flat at the touch of a button.
Ford also improves driving dynamics, enhances all-wheel drive, adds 1.6-litre EcoBoost petrol engine to the range for improved fuel efficiency and fits SYNC with Emergency Assistance.
Tourneo Custom Concept unveiled
The Ford Tourneo Custom Concept heralds the introduction of a completely new range of vehicles.
Based on the same Kinetic Design principles demonstrated by Ford's latest passenger car range, the Tourneo Custom Concept has a dynamic and very modern appearance which will attract a whole new generation of customers. It also comes with a choice of latest driver assistance technologies as well as SYNC with Emergency Assistance.
Focus – two versions indicate greener future
Two exciting Focus models, the 1.0-litre EcoBoost and the fuel-free Focus Electric show the way to a more sustainable automotive future, joining a growing line-up of energy efficient ECOnetic technology-badged vehicles that are leaders of, or among the very best in, their segment in terms of energy efficiency.
Please visit http://geneva2012.fordmedia.eu/ for more information
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About Ford Motor Company
Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 164,000 employees and about 70 plants worldwide, the company’s automotive brands include Ford and Lincoln. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford and its products worldwide, please visit http://corporate.ford.com
Ford of Europe is responsible for producing, selling and servicing Ford brand vehicles in 51 individual markets and employs approximately 66,000 employees. In addition to Ford Motor Credit Company, Ford of Europe operations include Ford Customer Service Division and 22 manufacturing facilities, including joint ventures. The first Ford cars were shipped to Europe in 1903 – the same year Ford Motor Company was founded. European production started in 1911.