Ford Partners with Baidu ting and QQ Music to Offer the First- Ever ‘Voice Connected’ Music Experience Inside the New Focus
- Ford is giving Chinese customers access to top music applications on their smartphone via in-car connectivity system Ford SYNC®
- SYNC’s integration of Baidu ting and QQ Music apps will cater to a growing consumer demand to stay connected to their favorite playlist while on the road
- Drivers of the New Focus will be able to enjoy their favourite music from the Baidu ting and QQ Music apps in their smartphone via voice control, all at no extra cost
BEIJING, April 26, 2012 – With China firmly leading the world in smartphone sales, Ford is giving Chinese drivers easy in-car access to key elements of the popular Baidu ting and QQ Music applications through the award-winning voice-activated Ford SYNC® system.
Available in Mandarin in the New Focus, SYNC’s in-car connectivity technology allows customers to safely operate their mobile phone or digital media player via a steering wheel-mounted control and voice commands, all the time with eyes on the road and hands on the wheel.
With the latest extension of SYNC’s capability, customers will be able to listen to their favourites on the Baidu ting and QQ Music apps while driving, as long as they have a compatible phone.
“More and more, people want to take control of where and when they listen to music, and SYNC’s integration with Baidu ting and QQ Music gives customers yet another source of music while driving,” said Ed Pleet, Director, Connected Services Group, Ford Asia Pacific and Africa.
“This also marks the beginning of a long-term partnership which will result in deeper and richer voice integration with the music apps.”
“We are really pleased to be working with the two most popular music apps in the Chinese market today. The relationship between Ford and Baidu ting and QQ Music will provide Chinese customers of the New Focus access to their favourite music through these apps, through either use of vehicle controls or simple voice commands – and this service from Ford is completely free, with no additional cost for customers,” said Pleet.
Play music at your command
Research has shown that well over 60% of C-car owners (e.g.: New Focus) in China own a smart phone and over 70% of smart phone owners have Music “Apps” on their phone. More and more drivers are listening to music from their mobile phones, with an increasing number streaming music from their smartphones while on the road.
By integrating key capabilities from Baidu ting and QQ Music with SYNC, Ford is moving ahead in the race to incorporate smart technologies that are easy to use into vehicles.
Drivers of the New Focus can access the music in the apps through the USB port or via Bluetooth® streaming and use either vehicle controls or voice control to provide base commands for the apps. SYNC can even inform the driver of the song that is currently playing with the “What’s this?” command and display music information on the screen.
“We recognise that more drivers are using smartphone apps while driving,” said Pleet. “That’s why Ford decided to become a part of the global solution by giving SYNC users hands-free voice control capability over smartphone apps, delivering the desired connectivity in a safe and responsible way.
The Bluetooth word mark is a trademark of Bluetooth SIG, Inc.