Cologne, Germany, Nov. 12, 2012 – Ford has started volume production of the new Ford Fiesta at its assembly plant in Cologne and the latest version of Europe’s best-selling small car will be in dealerships soon.
The dynamically styled new version of the Fiesta features new smart technologies and a breakthrough powertrain line-up.
“The new Fiesta has seven powertrain options – both diesel and petrol – that deliver fuel economy of less than 100 grams of CO2 per kilometre,” said Roelant de Waard, vice president, Marketing, Sales & Service, Ford of Europe.
Ford has sold more than 15 million Fiestas worldwide since the vehicle first went into production in 1976. More than 235,000 have been sold in Europe in the first three quarters of 2012, making it the best-selling small car in the region*.
Alongside a bold new exterior and an interior optimised for ergonomics and comfort, the new Fiesta debuts Ford MyKey in Europe – a Ford-exclusive technology that allows parents to encourage safer driving and limit their teenager’s exposure to risk at the wheel.
New Fiesta also features voice-activated in-car connectivity system SYNC; Active City Stop that helps drivers avoid low speed collisions; and SYNC Emergency Assistance that directly connects vehicle occupants to local emergency services operators after an accident.
Arriving in dealerships soon, new Fiesta is offered with 1.0-litre EcoBoost – the 2012 “International Engine of the Year”. An ECOnetic Technology version powered by a 1.6-litre Duratorq TDCi diesel engine achieves 87 g/km CO2**.
# # #
* JATO Dynamics results are based on information provided by JATO Consult, the company's bespoke consulting service. Figures are based on 30 European countries. For more info, please visit www.jato.com
** The stated fuel consumption and CO2 emissions are measured according to the technical requirements and specifications of the European Regulation (EC) 715/2007 as last amended. The results may differ from fuel economy figures in other regions of the world due to the different drive cycles and regulations used in those markets.
About Ford Motor Company
Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 172,000 employees and 65 plants worldwide, the company’s automotive brands include Ford and Lincoln. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford’s products, please visit www.ford.com.
Ford Europe is responsible for producing, selling and servicing Ford brand vehicles in 50 individual markets and employs approximately 47,000 employees at its wholly owned facilities and approximately 69,000 people when joint ventures and unconsolidated businesses are included. In addition to Ford Motor Credit Company, Ford Europe operations include Ford Customer Service Division and 24 manufacturing facilities (15 wholly owned or consolidated joint venture facilities and nine unconsolidated joint venture facilities). The first Ford cars were shipped to Europe in 1903 – the same year Ford Motor Company was founded. European production started in 1911.