COLOGNE, Nov. 22, 2012 – The new Ford Fiesta in Europe delivers large car quality in a small car designed to exceed the highest expectations of customers downsizing from larger vehicles.
The stylish new Fiesta meets the global trend for downsizing by setting a new quality benchmark with a dynamic exterior and a harmonious and ergonomic interior offering new and enhanced features.
“The new Fiesta takes craftsmanship and ergonomics to the next level in the small-car segment, and will shift customer perceptions of what a small car should deliver.” said Ernst Reim, chief interior designer, Ford of Europe. “We’ve worked incredibly hard to improve the new Fiesta experience for customers,”
The new Fiesta face is dominated by a trapezoidal front grille, and bracketed by laser-cut headlamps with daytime running lamps that use LED technology. It features a power-dome bonnet design and is offered with 17-inch alloy wheels. New Fiesta is available in a range of vibrant and dynamic colours, including new Copper Pulse, Hot Mustard and Candy Blue.
Ford has relocated electric window switches, heated seat switches and interior door handles in the new Fiesta to deliver ergonomic improvements and has introduced higher quality contact point finishes. A full leather-rim steering wheel is offered for the first time and a new 5-inch central colour display supports the model’s first integrated navigation system.
The new Fiesta features a high-gloss finish for the upper instrument panel that flows to the lower centre console and is replicated in door panels. A satin-chrome detailing finish is also offered along with Ford’s signature Ice Blue lighting to illuminate dials, switches and displays.
New seat fabrics and designs are offered with high-quality leather, partial leather, comfort fabric and sport fabric trims. Eye-catching new patterns and textures including highlighted stitching also add to the vibrant new interior ambience, while additional supporting bolsters improve comfort.
New Fiesta also offers new and improved storage solutions. A concealed load space is introduced beneath the boot floor, offering a new storage solution and adjustable floor height for loading and unloading heavy items; a new central arm-rest also provides additional storage; and door pockets are larger and more practical.
On the road, new Fiesta continues to offer class-leading driving quality and comfort while retaining Fiesta’s signature sporty handling.
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About Ford Motor Company
Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 172,000 employees and 65 plants worldwide, the company’s automotive brands include Ford and Lincoln. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford’s products, please visit www.ford.com.
Ford Europe is responsible for producing, selling and servicing Ford brand vehicles in 50 individual markets and employs approximately 47,000 employees at its wholly owned facilities and approximately 69,000 people when joint ventures and unconsolidated businesses are included. In addition to Ford Motor Credit Company, Ford Europe operations include Ford Customer Service Division and 24 manufacturing facilities (15 wholly owned or consolidated joint venture facilities and nine unconsolidated joint venture facilities). The first Ford cars were shipped to Europe in 1903 – the same year Ford Motor Company was founded. European production started in 1911.