COLOGNE, Germany, Jan. 10, 2013 – More than one in three Europeans would spend more to buy an environmentally friendly car even though 71 per cent say they have reduced overall spending as a result of the economic recession, a Ford Motor Company-sponsored poll shows.
The survey also showed 53 per cent consider climate change to be the world’s biggest issue and 57 per cent would prefer to lead a more environmentally conscious lifestyle.
“The survey shows that even in economically difficult times there is a clear desire for vehicles that are more environmentally friendly,” said Barb Samardzich, vice president Product Development, Ford of Europe. “Ford is extremely focused on meeting this demand now and in the future, and this goes hand-in-hand with delivering products that help reduce running costs.”
Ford commissioned the survey conducted by “The Futures Company,” a leading consultancy, to better understand the opinions and attitudes of Europeans across a range of mobility issues – from car sharing to green driving to the future of the internal combustion engine.
The survey showed that for 71 per cent, fuel-efficiency is a major factor in choosing a car; 60 per cent prefer to choose models from carmakers that have targeted a reduction in their environmental impact; and 68 per cent consider fuel-efficiency when driving.
Ford is delivering significant advances in green motoring:
Also, the new Ford Fiesta offers more engines that can achieve sub-100 g/km CO2 emissions than any other small car nameplate. Its combination of advanced new engines, fuel-saving technologies and aerodynamic improvements ensure an unrivalled seven powertrains achieve sub-100 g/km CO2 emissions and deliver optimised fuel efficiency.
The Ford Eco Mode coaching system, now available in the Fiesta as well, rewards drivers for using fuel-efficient driving techniques by displaying up to five “petals” on each of three “flowers” that represent gear-shifting, speed and anticipation. Ford customer training has found that eco-driving skills can result in 10 per cent long-term fuel savings.
“The majority of car buyers prefer fuel-efficient vehicles, even if only a minority feel they can afford to invest in one given the current economic climate,” said Andreas Ostendorf, vice president, Sustainability, Environment & Safety Engineering, Ford of Europe. “Through its ECOnetic variants and range of 1.0-litre EcoBoost-equipped vehicles, Ford is ensuring a continued democratisation of mobility as well as providing the right balance between climate protection, social equity and customer acceptance.”
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* Survey carried out by The Futures Company, between July and August 2012. 6,028 people were questioned across six European countries; Denmark, France, Germany, Italy, Spain and U.K.
** The stated fuel consumption and CO2 emissions are measured according to the technical requirements and specifications of the European Regulation (EC) 715/2007 as last amended. The results may differ from fuel economy figures in other regions of the world due to the different drive cycles and regulations used in those markets.
About Ford Motor Company
Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 172,000 employees and 65 plants worldwide, the company’s automotive brands include Ford and Lincoln. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford’s products, please visit www.ford.com.
Ford Europe is responsible for producing, selling and servicing Ford brand vehicles in 50 individual markets and employs approximately 47,000 employees at its wholly owned facilities and approximately 69,000 people when joint ventures and unconsolidated businesses are included. In addition to Ford Motor Credit Company, Ford Europe operations include Ford Customer Service Division and 24 manufacturing facilities (15 wholly owned or consolidated joint venture facilities and nine unconsolidated joint venture facilities). The first Ford cars were shipped to Europe in 1903 – the same year Ford Motor Company was founded. European production started in 1911.