Ford Atlas Concept: The future of pickups
At the North American International Auto Show (NAIAS), Ford unveiled the Atlas Concept to showcase the design, capability, fuel efficiency and smart technologies that will define future pickup trucks. The Atlas Concept is inspired by decades of listening to customers at the places they work and play. The result is a purpose-driven design with prominent wheel arches, a wide stance and chiseled grille – all to reinforce its functional Built Ford Tough® image.
Mike Levine | email@example.com | 313.323.6854
Ford brings out entire showroom for NAIAS
All-new Fusions, Fiestas, Escapes and Transit vans share the stage with muscular Mustangs, tough F-Series trucks and the rest of the freshest vehicle lineup available on the Ford stand at NAIAS. More than 65 vehicles will grace the Ford exhibit, including a Ford-based fire-rescue truck, a Gleaners mobile food pantry Transit Connect and Ford Police Interceptors.
Aaron Miller | firstname.lastname@example.org | 313.845.4467
Popular Mechanics honors Ford SYNC AppLink Developer Program
The Ford SYNC® AppLink™ Developer Program has been honored with an Editor's Choice award from Popular Mechanics. The program is the first of its kind in the automotive industry, providing a free software development kit to mobile app developers that enables them to harness the power of SYNC voice control. Click here for the full list of winners.
Ford OpenXC platform now open for programming
On the heels of launching its first software developer program, Ford now turns its attention to the growing trend in hardware hacking by transforming vehicles into an experimental development environment. Ford's OpenXC research platform is now out of beta and available to all "makers" and do-it-yourselfers.
Alan Hall | email@example.com | 313.594.3744
Ford to hire thousands of salaried workers in the U.S.
Ford plans to hire 2,200 salaried workers in the U.S. this year – the largest increase in more than a decade – to support the aggressive pace of new Ford product introductions.
Todd Nissen | firstname.lastname@example.org | 313.322.4898