‘Win THB100,000 Every Day with Ford Fiesta’ Campaign
- Ford Thailand kicks off 2013 with a major campaign, ‘Ford Saen Khum,’ or ‘Win THB100,000 Every Day with Ford.
- Customers who book a Ford Fiesta at any of the 118 Ford showrooms nationwide from February 1 – March 15, 2013 will enter a lucky draw to win a THB100,000 voucher every day
- Customers who book a Ford Fiesta during the campaign can take advantage of a special offer to pay a minimum 5 percent downpayment, or pay monthly installments as low as THB6,978
- Customers who book any Ford vehicle at Ford’s special roadshow event in Chiang Mai, Nakorn Ratchasima, Chonburi and Songkla, will also be eligible to enter the lucky draw and win a THB100,000 voucher, and receive special gifts from Ford.
BANGKOK, Thailand, Feb. 7, 2013 – Ford Thailand has launched a major campaign, ‘Ford Saen Khum,’ or ‘Win THB100,000 Every Day with Ford Fiesta,’ to kick-off 2013 and help maintain the company’s strong presence in the sub-compact car segment.
The campaign, worth over THB5 million, encourages customers to book a Ford Fiesta at any of Ford’s 118 dealerships nationwide from February 1-March 15, 2013 to enter a lucky draw to win a THB100,000 voucher from Ford every day.
Ford will announce the winners from the lucky draw every weekday from February 4-March 18. Customers who enter the lucky draw on the weekend will be included in the next round of the lucky draw. Winners will be notified via SMS or customers can check the list of winners at www.ford.co.th
Apart from the ‘Ford Saen Khum’ campaign, Ford Thailand is also providing special offers to all new Ford Fiesta customers, giving them the choice of making a minimum down payment of as low as 5 percent, or paying monthly installments starting from THB6,978.
Customers interested in other Ford models including the all-new Ford Focus, all-new Ford Ranger, Ford Everest, and Ford Escape, can also win a chance to receive a THB100,000 voucher from Ford when they book any Ford vehicle at one of the Ford’s special roadshows in Chiang Mai, Nakhorn Ratchasima, Chonburi, and Songkla. During the roadshow, Ford will also organise fun activities including fortunetelling by well-known fortunetellers, a ‘Ford Cover Fun’ dancing contest, and a special concert from top Thai singers.
“Ford would like to maintain our strong presence in the fast-growing small car market in Thailand with our class-leading Ford Fiesta that offers a full package of fuel efficiency, safety features and a lot of smart technologies including Voice Control and six-speed PowerShift gearbox,” said Yukontorn Wisadkison, Vice President, Marketing, Sales and Service, Ford Thailand.
“Ford currently has a 9 percent market share in this small car segment and there is certainly an opportunity for us to grow even further. We have partnered with 118 dealerships nationwide and invested more than five million baht to organise the ‘Ford Saen Khum’ campaign for customers who would like to buy a Ford vehicle but may not be eligible or missed the chance to join the First Car policy last year,” said Yukontorn.
“From this activity, we would like to invite everyone who plans to buy a new car this year to test drive and get direct experience of Ford’s smart technologies, for example the all-new Ford Focus that comes with several first-in-class features, including Active Park Assist, Active City Stop, and in-car voice-activated technology Ford SYNC,” she added.