2007 FORD EDGE WILL DEBUT UNDER $26,000; CROSSOVERS POISED TO BECOME INDUSTRY'S LARGEST SEGMENT
CHICAGO, Sept. 20, 2006 – Ford Motor Company [NYSE: F] will launch its all-new and highly anticipated 2007 Ford Edge crossover with a sticker price below $26,000, Cisco Codina, group vice president, Marketing, Sales and Service, announced today at a meeting of the Midwest Automotive Media Association.
At the meeting Codina reaffirmed that between now and the end of 2008, 70 percent of the Ford, Lincoln and Mercury lineup by volume will be all-new or significantly freshened. That includes strong new vehicles in new segments like the Ford Edge, which goes on sale in November, as well as a new 2008 Ford Super Duty pickup, which will be revealed next week at the State Fair of Texas and will go on sale in January.
“Each new product will be a milepost on Ford’s road to recovery,” Codina said. “Inside and outside the company, we have called the Edge launch the single most important launch for the company this year.”
The Right Product at the Right Time
The five-passenger 2007 Ford Edge has a bold design with a stylish, functional and clever interior. It features a fuel-saving powertrain, with Ford’s all-new 3.5-liter V-6 engine with best-in-class 265 horsepower mated to a six-speed automatic transmission. Its highway fuel economy is anticipated to be in the mid-20s. Edge also features standard side curtain air bags and standard AdvanceTrac® with RSC® (Roll Stability Control). A laptop-friendly center console and standard MP3-player input jack also are included.
In addition to optional all-wheel drive, the Edge is available with innovative features including a class-exclusive, all-glass available panoramic VistaRoof™ which gives a grand view of the sky and can open for a sense of freedom that front and rear passengers can enjoy.
The new Edge already is generating excitement among consumers. Since the vehicle was unveiled in January at the North American International Auto Show in Detroit, more than 930,000 consumers have visited the Edge Web site at www.fordvehicles.com/edge Traffic on the Edge Web pages has jumped more than 125 percent since June, after Ford added a “crossover” tab on the fordvehicles.com home page. Driven by the Web, auto shows and other marketing activities, more than 45,000 consumers have asked for more information about the Edge and 3,200 have shared information from the Edge Web site with a friend.
Two distinct trends have helped spur crossover growth: car buyers seeking more spacious and flexible interiors along with the confidence of AWD, and traditional SUV buyers looking for more fuel-efficient and maneuverable vehicles. This year, crossovers are expected to outsell the traditional SUV segment for the first time ever. Through August, industry crossover sales are up 8 percent at 1.62 million units. Already the fastest-growing vehicle segment in the United States, crossovers are expected to be the largest segment in the industry with sales of about 3 million units by the end of the decade. By 2009, the segment is expected to include more than 70 CUV models.
Ford Motor Company outpaced the competition in CUV growth in 2005 and will stake an even stronger claim over the CUV market with the introduction of the new Edge, along with the new Lincoln MKX. As vehicle segments continue to shift in the marketplace, Edge will play a critical role in retaining existing Ford customers as well as drawing new customers into Ford dealerships. Ford expects that approximately 45 percent of Edge buyers will be customers who are new to Ford Motor Company.
“The success of the Edge will prove that we can bring the same customer-focused intensity we have in trucks to new segments of the market,” said Codina. “The total Edge package – design, flexibility, fuel economy, fun-to-drive character and value – gives us high confidence that we will win new customers.”
The 2007 Ford Edge SE features a base manufacturer’s suggested retail price (MSRP) of $25,995 for the well-equipped front-wheel-drive model and $27,645 for the all-wheel-drive model.
Key standard features of the Ford Edge SE include:
The Ford Edge SEL offers many additional appearance, comfort and convenience features, including chrome tipped dual exhaust, a 6-disc CD changer, Convenience Package, body color rear spoiler and fog lamps. It starts at $27,990 for front-wheel drive models and $29,640 for all-wheel drive models.
Option packages available on the Edge SEL include:
Options exclusive to the Edge SEL include:
Options available on all Edge models include:
Way Forward Commitment: Deliver Outstanding Customer Value
Ford is accelerating the rollout of many of the technologies featured on the Ford Edge across the Ford and Lincoln Mercury product lineup.
“The Ford Edge’s success will validate many of our key product strategies – including better design, higher quality, more safety, added content, lower prices and higher performance,” Codina said.