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On January 16, 1948, the Ford Motor Company publicly revealed the iconic F-1 pickup, beginning the F-Series legacy of tough trucks. This mini-site includes original launch press releases and photography, presented here as issued 65 years ago. Since 1948, more than 32 million trucks have proudly worn the F-Series badge. These legendary trucks have been the best-selling pickups for 36 consecutive years, and America's overall best-selling vehicle for 31 years. As Ford looks forward to the future of Built Ford Tough, it is appropriate to celebrate the 1948 Ford F-1 pickup that started it all. Happy 65th anniversary and long may you run.
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