Go Further with Ford Trend Conference 2012
Ford's annual trend conference offers deeper insights into the trends shaping our world and our business. From Eco-Psychology to Urbanization, Ford explores the influence societal trends bring to bear on consumers and the transportation choices they make. Major thought leaders including Adrian Grenier, actor and co-founder of SHFT; Carol Coletta, named one of the world's 50 most important urban experts; and David Kirkpatrick, author and expert on the increasing impact of technology on our daily lives, join the conference to share their perspectives. The materials here support the content from Go Further with Ford Trend Conference 2012.
Ford's annual trend conference offers deeper insights into the trends shaping our world and our business. From Eco-Psychology to Urbanization, Ford explores the influence societal trends bring to bear on consumers and the transportation choices they make. Major thought leaders including Adrian Grenier, actor and co-founder of SHFT; Carol Coletta, named one of the world's 50 most important urban experts; and David Kirkpatrick, author and expert on the increasing impact of technology on our daily lives, join the conference to share their perspectives. The materials here support the content from Go Further with Ford Trend Conference 2012.

Fact Sheet: Urbanization
Press Release: Ford Developing New Technologies to Help Ease Traffic, Parking Stress and Address Future Mobility Challenges
Photos: Traffic Jam Assist
Video: Traffic Jam Assist
Fact Sheet: Hands-free perpendicular parking
Press Release: Ford, Zipcar Bring Future of Transportation to Newest Generation of Drivers at U.S. Universities
Video: Ford ZipCar SOTs
Press Release: Bill Ford Outlines "Blueprint for Mobility" Vision – Calls On Mobile Industry to Help Develop Transportation Solutions
Infographics: Blueprint for Mobility
Speaker: David Berdish
Speaker: Amy Marentic
Speaker: Tom Artushin
Speaker: Kristin Schondorf

Fact Sheet: Eco-Psychology
Press Release: Ford Cuts Energy Use 22 Percent; New Sustainability Report Calls for Added 25 Percent Drop by 2016
Fact Sheet: Ford's Sustainable Materials Strategy
Fact Sheet: Ford's Electrification Future
Fact Sheet: Ford's Power of Choice: The Basics
Photos: Eco-Route
Fact Sheet: Improving Fuel Economy Step by Step
Speaker: John Viera
Speaker: Angela Harris
Speaker: Steve Parks
Speaker: Brian Petersen
Speaker: Paul Aldighieri

Fact Sheet: Age of Accessible Design
Press Release: By the Sustainable Numbers: A Look at the 2013 Ford Fusion
Video: Ford's Ergonomics Lab
Speaker: J Mays
Speaker: Marcia Salzberg

Fact Sheet: Streamline & Simplify
Press Release: Ford Research Developing Intelligent System to Help Drivers Manage Stressful Situations on the Road
Infographic: Driver Workload Estimator
Infographic: Biometric Seat Research
Fact Sheet: SYNC AppLink
Fact Sheet: SYNC Voice Recognition
Speaker: Parrish Hanna

Press Release: 'Not Invented Here' – What Ford Is Looking for with New Motor City Innovation Exchange and Jump Start Program
Press Release: Ford Drives Innovation, Intellectual Property Development through TechShop Membership Incentive for Smart Ideas
Press Release: Ford Inventors Unleash Innovation at TechShop with Three-Month Free Membership Incentive
Press Release: Ford, TechShop Reveal Home of Detroit-Area Workshop; Urge Everyday Inventors to Create, Build and Sell
Video: TechShop Detroit is now open





























