Today, Ford customers are being served by more than a car company. Today, technology and innovation are what set Ford apart around the world. And that is especially true here in Europe.
At Ford, we have always believed that the intelligent application of technology can help us deliver the very best customer experience and contribute to a better world. It is all part of our One Ford Plan to better leverage the company’s global product and manufacturing strengths and serve our customers with a full family of vehicles all leading their segments in quality, fuel efficiency, safety, really smart design, and the very best value. Each and every one of those vehicle attributes depends on technology.
That is why we challenged ourselves to reinvent our products and our company to deliver affordable, purposeful, class-leading technologies in every vehicle we build. Think of this as the “democratization of technology.”
We are leveraging our global scale so we can provide every Ford customer a rich ownership experience, starting with the global introduction of the world’s best voice-activated connectivity system, Ford SYNC . It offers a smarter, safer and simpler way to connect drivers with in-car technologies and their digital lives. SYNC is coming to Europe next year, starting with the all-new Ford Focus and then reaching other models over the coming years. By 2015, we expect to have nearly two million SYNC-equipped Ford vehicles on the roads of Europe.
SYNC and MyFord are technologies that will appeal beyond traditional automotive circles, so it is right that the CeBIT audience should be the first to sample their potential. Try them for yourself when you have the opportunity and see how Ford is rising to the challenge.