Ford at 2011 Frankfurt Show
• Ford design concept and Focus performance news announced at eve-of-show media event on Ford's stand on September 12
• Ford to demonstrate latest technology in a new outdoor driving space adjacent to an extended stand designed to increase visitor participation
BRENTWOOD, Essex, 3 August 2011 – Ford Motor Company is planning four global product reveals at September's Frankfurt show, including a major new design concept and details of the next Focus performance car.
Media are invited onto Ford's stand for an eve-of-show preview of the Blue Oval's news, delivered by European chairman and CEO Stephen Odell. He will be joined by J Mays, design group vice president and chief creative officer, and Derrick Kuzak, global product development group vice president.
The reveals will all take place on an expanded 3,200 sq. m stand – Ford’s largest ever at Frankfurt. Just outside will be a 2,800 sq. m track where visitors can take part in Ford’s ‘Drive Experience’, testing out innovations such as Active City Stop and Active Park Assist.
“Ford plans to make a strong statement at the Frankfurt Motor Show, with several very exciting global product reveals and our significantly expanded show stand,” said Stephen Odell, chairman and CEO, Ford of Europe. “We’re excited to be showing customers our best-ever vehicle line-up and a special glimpse of the future.”
The Ford stand will be located in Hall 9 (see plan below) and, for media already planning on visiting the show, an invitation to Ford's pre-event on September 12 and RSVP details are attached.
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About Ford Motor Company
Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 166,000 employees and about 70 plants worldwide, the company’s automotive brands include Ford and Lincoln. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford’s products, please visit www.fordmotorcompany.com.
Ford of Europe is responsible for producing, selling and servicing Ford brand vehicles in 51 individual markets and employs approximately 66,000 employees. In addition to Ford Motor Credit Company, Ford of Europe operations include Ford Customer Service Division and 22 manufacturing facilities, including joint ventures. The first Ford cars were shipped to Europe in 1903 – the same year Ford Motor Company was founded. European production started in 1911.