Ford Continues Product Acceleration; Reveals Full Tourneo Range and All-New EcoSport at Geneva Motor Show
- Ford’s product-led transformation in Europe accelerates at the Geneva Motor Show to offer customers the freshest product portfolio among its key competitors
- New product launches in 2013 alone will refresh 40 per cent of Ford volume in Europe
- All-new Tourneo Courier makes global debut at the Geneva Motor Show; completes full lineup of Tourneo people-movers to be launched in Europe by mid-2014
- Ford debuts the all-new EcoSport compact SUV for Europe following the recently launched new Kuga; will be joined by the next-generation Ford Edge in the near future
- Ford SYNC voice-activated in-car connectivity system availability in 2013 doubles to 60 per cent of the vehicle lineup compared to 30 per cent in 2012
- Ford SYNC will be offered in every new Ford of Europe vehicle by 2015
- Total EcoBoost petrol engine production will increase by 35 per cent from 2013-2015
GENEVA, March 5, 2013 – Ford of Europe’s product led-transformation accelerates at the Geneva Motor Show this week as the company debuts the all new EcoSport compact SUV and Tourneo Courier – part of Ford’s pledge to deliver 15 new global vehicles to Europe by 2015.
Including the recently launched new Fiesta and Kuga, as well as the upcoming EcoSport, Tourneo Connect, Transit Connect and Transit, Ford will refresh more than 40 per cent of its European sales volume in 2013 alone.
“This is the most aggressive product rollout Ford of Europe has ever undertaken and we are leveraging our One Ford global strengths to make it a reality,” said Stephen Odell, Ford executive vice president, Europe, Middle East and Africa. “We are transforming our business in Europe by increasing product investment in the toughest of economic times.”
All-New Tourneo Courier completes people-mover family
Designed for families and users with active lifestyles, the Tourneo lineup features smart, spacious interiors that provide outstanding flexibility and comfort; efficient powertrains that target best-in-class fuel efficiency; and the latest smart technologies – including SYNC, Ford’s voice-activated, in-car connectivity system.
The stylish and compact five-seat Tourneo Courier, which debuts at Geneva and launches in mid-2014, offers class-leading interior space and safety features, and expands the Ford people-mover range into the small-car segment.
The spacious seven-seat Grand Tourneo Connect makes its European motor show debut alongside the five-seat Tourneo Connect. The Tourneo Custom delivers ultimate space and versatility and offers nine-seat capability in a choice of two lengths.
Flexible and practical all-new EcoSport
Ford expects to sell one million SUVs in Europe in the next six years, an expansion that was kicked off by the launch of the all-new Ford Kuga earlier this year.
The EcoSport SUV that will follow late in 2013 offers space, modern design and smart technology. EcoSport will offer a range of efficient powertrains, including the 125 PS 1.0-litre EcoBoost petrol engine -- International Engine of the Year -- a 110 PS 1.5-litre petrol engine, and a 90 PS 1.5-litre diesel engine expected to deliver class-leading fuel efficiency.
The compact SUV’s large front grille, short bonnet and raked front pillars deliver a sporty and contemporary feel, and angular headlamps reinforce the modern look. The small SUV market in Europe is expected to grow by 30 per cent in 2013 compared to last year and SUVs will account for one in ten of all Fords sold in the region by 2016.
Ford also plans to bring to Europe the next generation Ford Edge, a larger and more premium utility vehicle that’s popular in the U.S. and other markets.
Connected by SYNC
Ford also will accelerate the rollout of Ford SYNC that was last year offered on 30 per cent of Ford’s cars after being launched last year in Europe in the new B-MAX.
In 2013, this will double to 60 per cent as the technology has become available on new Fiesta and new Kuga and later in the year, also will feature on the new Transit Connect, new Tourneo Connect and new Transit. At Geneva, 19 of the 21 vehicles Ford is displaying are connected by SYNC.
Ford has also introduced SYNC with Emergency Assistance that directly connects vehicle occupants to local emergency services operators after an accident. Ford is also announcing that that EcoSport will be among the first Ford vehicles in Europe to offer SYNC AppLink, which enables customers to voice-control smartphone apps from the driver’s seat. Ford is the first automotive manufacturer to collaborate directly with the leading music streaming service Spotify to bring music streaming service into the car.
By 2015, every new Ford vehicle sold in Europe will be offered with SYNC.
Powered by EcoBoost
Ford’s small but mighty 1.0-litre EcoBoost petrol engine was introduced in the Focus in 2012 and production has now been extended to include the new B-MAX, new Fiesta, C-MAX and Grand C-MAX. Of those models, Ford expects that in 2013 one in four will be sold with the 1.0-litre EcoBoost engine.
Ford’s award-winning EcoBoost technology combines direct fuel injection, turbocharging and variable valve timing to enable a downsized engine to reduce consumption by up to 20 percent over larger engines, with great performance.
The 1.0-litre EcoBoost is the smallest member of Ford’s European family of EcoBoost engines, which also includes the 1.6- and 2.0-litre four-cylinder variants. From 2013-2015, Ford of Europe will increase total EcoBoost petrol engine production by 35 per cent. In five years, more than 50 per cent of Ford petrol engines in Europe will be turbocharged.
A total of 19 of the Ford vehicles on display at Geneva are powered by EcoBoost. Later this year, Ford will launch its first ever battery electric, zero emissions passenger car, the Focus Electric, with a range of hybrid vehicles set to follow.
“By expanding its delivery of vehicles that are equipped with the very latest fuel-efficient powertrain technology and that enable drivers to stay completely connected on the move, Ford is delivering exactly what its customers want,” said Barb Samardzich, vice president, Product Development, Ford of Europe.
Please visit the Press Kit: http://geneva2013.fordmedia.eu
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About Ford Motor Company
Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 171,000 employees and 65 plants worldwide, the company’s automotive brands include Ford and Lincoln. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford and its products worldwide, please visit http://corporate.ford.com.
Ford Europe is responsible for producing, selling and servicing Ford brand vehicles in 50 individual markets and employs approximately 47,000 employees at its wholly owned facilities and approximately 69,000 people when joint ventures and unconsolidated businesses are included. In addition to Ford Motor Credit Company, Ford Europe operations include Ford Customer Service Division and 24 manufacturing facilities (15 wholly owned or consolidated joint venture facilities and nine unconsolidated joint venture facilities). The first Ford cars were shipped to Europe in 1903 – the same year Ford Motor Company was founded. European production started in 1911.