Ford of Europe’s First Quarter Market Share Slightly Up in a Continued Sluggish Industry
- Ford sold 325,400 vehicles in its traditional 19 European markets in the first quarter of 2012, down 7.3 per cent from the first quarter 2011; total industry was down 8.1 per cent
- Ford’s market share in the 19 markets rose by 0.1 ppts to 8.5 per cent in the first quarter
- Ford was Europe’s No. 2 best-selling brand in March and for the first quarter
- First quarter sales for Ford in Russia up 30 per cent; market share increased by 0.4 percentage points to 4.3 per cent
COLOGNE, Germany, April 16, 2012 – Ford of Europe’s market share rose slightly in the first quarter of 2012 on solid demand for newer entries such as the Focus and C-MAX, but overall auto sales remained sluggish across the European auto industry.
In the first three months of 2012, Ford’s market share for the traditional 19 European markets totaled 8.5 per cent, up 0.1 per cent. Ford’s share in March was a healthy 9.2 per cent, down a tenth of a per cent from a year ago.
Ford’s first-quarter sales totaled 325,400 vehicles in the Euro 19 region, down 7.3 per cent from first quarter 2011. Ford’s first quarter sales decline was slightly less than the overall industry decline of 8.1 per cent.
“Ford turned in a solid first quarter performance in what remains a challenging time for the entire auto industry in Europe,” said Roelant de Waard, vice president, Marketing, Sales and Service, Ford of Europe. “We’re in a good position to build momentum this year with the class-leading Focus 1.0-litre EcoBoost now in dealerships and receiving acclaim from the leading motoring press, and the all-new B-MAX coming to market very soon.”
Overall, Ford was the No. 2 best-selling brand in the Euro 19 region in March and in the first quarter.
Ford’s sales in its total 51 European markets were 385,300 in the first quarter. This was down 6.3 per cent on the first quarter last year. In March, Ford sales in those markets were at 178,200, 7.6 per cent or 14,700 units lower compared with March 2011.
In Russia, Ford’s first quarter sales surged by 30 per cent to 27,200, with Ford’s market share in the country climbing 0.4 percentage points to 4.3 per cent. In Eastern Europe, Ford’s first quarter registrations totalled 12,200, up 17.7 per cent or 1,800 units on the same period 2011.
Further market details -- March and First Quarter
Ford retained market-leadership in March in the UK, Hungary and Turkey and was the leading import brand in the Czech Republic. For the first quarter 2012, Ford also continued to be the top-selling brand in the UK and in Hungary.
Ford increased its March market share in seven of its 19 markets -- Belgium, Finland, France, Hungary, Norway, Poland and Spain.
In the UK – Ford’s largest European market in March -- the company posted sales of 64,200 vehicles, with a market share of 15.3 per cent, 0.4 percentage points lower than a year ago. In the first quarter of the year, Ford’s share in the UK totaled 15.6 per cent, a decrease of 0.2 percentage points on the first quarter 2011.
Ford’s market share in Germany in March totaled 7.4 per cent, a reduction of 0.2 percentage points from a year ago. For the first quarter, Ford’s share in the Germany was 7.3 per cent, 0.1 percentage points lower than in the first quarter 2011. Ford’s sales volume in Germany was roughly flat compared to a year ago for March and the first quarter.
In Russia, Ford registrations in March totaled 11,500, up 7.8 per cent compared to March 2011. Ford’s market share in Russia fell by 0.2 percentage points to 4.4 per cent in March.
March was another strong month for Eastern European sales, with registrations of 4,800, or a sales gain of 21 per cent year-on year.
Notes to Editors:
Ford of Europe's market share refers to the 19 European markets (Euro 19) - excluding Russia, Turkey and Romania (as the other main markets) and excluding the 29 European Direct Markets (EDM), where we base our share on non-domestic sales volume and hence no total industry share figures are available. Sales data (reference: registrations) for specific car lines refer to Euro 19.
We also report our sales performance (passenger cars and commercial vehicles) for the total region for which Ford of Europe is responsible (51 markets in total), here however as retail sales (as total industry registrations numbers are not available).
The Euro 19 markets are: Austria, Belgium, Britain, Czech Republic, Denmark, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Netherlands, Norway, Poland, Portugal, Spain, Sweden and Switzerland. Ford reports sales for Estonia, Latvia and Lithuania through our Finnish National Sales Company, so sales data for the Baltic states is also included within Euro 19.
EDM 29 or European Direct Markets are:
Albania, Algeria, Andorra, Armenia, Azerbaijan, Belarus, Bosnia, Bulgaria, Croatia, Cyprus, Egypt, Georgia, Gibraltar, Kazakhstan, Kyrgyzstan, Libya, Macedonia, Malta, Moldova, Montenegro, Morocco, Serbia, Slovakia, Slovenia, Tajikistan, Tunisia, Turkmenistan, Ukraine, Uzbekistan.
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Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 164,000 employees and about 70 plants worldwide, the company’s automotive brands include Ford and Lincoln. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford and its products worldwide, please visit http://corporate.ford.com.
Ford of Europe is responsible for producing, selling and servicing Ford brand vehicles in 50 individual markets and employs approximately 66,000 employees. In addition to Ford Motor Credit Company, Ford of Europe operations include Ford Customer Service Division and 22 manufacturing facilities, including joint ventures. The first Ford cars were shipped to Europe in 1903 – the same year Ford Motor Company was founded. European production started in 1911.