Ford Presenteert De Nieuwe Fusion NASCAR Sprint Cup Car
AMSTERDAM, 25 januari 2012 – Ford heeft tijdens de Charlotte Motor Speedway Media Tour de 2013 Fusion NASCAR gepresenteerd. Deze nieuwe racer zal debuteren tijdens de Daytona 500 in februari 2013. Ford neemt al sinds 1949 met veel succes deel aan de beroemde NASCAR competitie.
Voor de uitgebreide persinformatie verwijzen we u naar het onderstaande bericht.
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Ford Motor Company
Ford Motor Company is gevestigd in Dearborn, Michigan, en is een toonaangevend bedrijf in de auto-industrie. Het bedrijf houdt zich op zes continenten bezig met de fabricage of distributie van auto's. Ford Motor Company heeft wereldwijd circa 166.000 medewerkers en 70 fabrieken en voert de merken Ford en Lincoln. Ook biedt het bedrijf via de Ford Motor Credit Company financiële diensten aan. Wilt u meer weten over producten van Ford, bezoek dan www.fordmotorcompany.com.
Ford Europa fabriceert, verkoopt en onderhoudt auto's van het merk Ford in 51 afzonderlijke markten en heeft ongeveer 66.000 werknemers in dienst. Ford Europa bestaat uit Ford Motor Credit Company, Ford Customer Service Division en 22 productiefaciliteiten, waaronder een aantal joint ventures. De eerste auto's van Ford werden in 1903 naar Europa verscheept – hetzelfde jaar waarin Ford Motor Company was opgericht. De productie in Europa begon in 1911.
New 2013 Ford Fusion NASCAR Sprint Cup Car Brings the “Stock Car” Back to NASCAR
- Ford Racing unveils 2013 Fusion NASCAR Sprint Cup redesign at Charlotte Motor Speedway during NASCAR Media Tour.
- 2013 Sprint Cup car features full redesign by Ford designers to mirror 2013 Fusion production car and return brand identity to the track.
- New Fusion race car will debut at Daytona 500 in February, 2013.
CONCORD, n.c, Jan. 24, 2012 – Manufacturer brand identity is back in NASCAR.
The 2013 Ford Fusion NASCAR Sprint Cup car, unveiled today as part of the Charlotte Motor Speedway Media Tour, was worked on by Ford designers in an effort to bring brand identity back to the sport. The result is undeniable with the 2013 Sprint Cup car mirroring the recently unveiled in Detroit Motor Show the Ford Fusion production car.
Featuring a completely redesigned sleek new silhouette and fresh face, the 2013 Fusion Sprint Cup car was designed to be the face of a new era of stock car racing.
”We wanted Fusion to be the car that helped return ‘stock car’ to NASCAR.” stated Jamie Allison, director, Ford Racing. “I think fans, when they see the car, are just going to smile and cheer. It is going to reengage them with the sport and make the sport better because there is just something natural about seeing race cars that look like cars in their driveways.”
This marks the third time Ford simultaneously launched production and NASCAR versions of a new model. The first dual launch came in 1968, with the sleek fastback Ford Torino. Legendary NASCAR driver David Pearson drove the Torino to back-to-back NASCAR championships in 1968 and 1969. The second time came in 2006, when the then newly introduced Ford Fusion appeared in showrooms and on the track.
Ford took a different approach with the development of the 2013 Fusion racer. Ford Design Center staff, led by Garen Nicoghosian, and Ford aerodynamicist Bernie Marcus, spent the past year doing the early design development, freeing up the Ford race teams to concentrate on weekly NASCAR competition.
“This is a seminal moment in the sport where we had a chance to get it right once again and make sure the race cars are race versions of street cars. And I am proud because I believe we have accomplished just that,” continued Allison. “The 2013 Fusion is a stunning car and the 2013 NASCAR Fusion is even more stunning and I can’t wait to see it perform on the track and connect with race fans.”
Ford designers, led by Nicoghosian, addressed three main issues to mirror the 2013 Sprint Cup Fusion to the 2013 production Fusion found on showroom floors.
As part of the global CD platform, the European version of the Ford Fusion – the Ford Mondeo will be revealed later this year and will be available as a 5-door and wagon as well as 4-door.
Design Features of the 2013 Fusion Sprint Cup Car
- Designers addressed the overall proportion of the race car to reflect proportions found in the production Fusion.
- Brand and design cues in the side of the vehicle.
- An identifiable front end grill with the distinctive look of a Ford.
“It looks fun to drive and very much eager to go and tear up the track. It has a very aggressive stance from the outside and the inside. From all angles the vehicle exudes performance and I think it reflects our general attitude of how we go about setting up our cars very, very nicely,” said Nicoghosian.
“It brings a certain level of nimbleness and lightness and agility to the NASCAR platform, much like we do in our production cars, because all of our production cars have that nimbleness and agility and eagerness about them.”
The new NASCAR Fusion entries will be tested throughout the 2012 campaign in preparation for their racing debut at the 2013 Daytona 500 in February.
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Ford Brand Models in NASCAR
| Years | Model |
| 1949 – 1955 | Ford |
| 1956 – 1959 | Ford Fairlane |
| 1960 – 1968 | Ford Thunderbird/Ford Galaxie |
| 1968 – 1971 |
Ford Torino |
| 1978 – 1997 | Ford Thunderbird |
| 1998 – 2005 | Ford Taurus |
| 2006 – Present | Ford Fusion |