Ford’s all-new Fiesta will deliver class-leading levels of standard and available technology that will add convenience and connectivity when it goes on sale in North America next spring.
Fiesta features – including push-button start, a PowerShift transmission and SYNC® hands-free communications and entertainment system – are not features found on competitive products like Honda Fit, Toyota Yaris or Nissan Versa.
“Strong features and technologies that customers want are hallmarks of what Fiesta offers,” said Sam De La Garza, Fiesta brand manager. “But we took it further by providing ways for customers to let their personalities shine with our graphics options. Each time you see your Fiesta, you’ll know it was made for you.”
Powered by Ford’s new 1.6-liter Twin Independent Variable Camshaft Timing (Ti-VCT) I-4 engine mated to a standard five-speed manual transmission or an optionally available PowerShift six-speed automatic transmission, Fiesta also features fuel-saving Electric Power Assist Steering (EPAS), a standard four-speaker AM/FM stereo with input jack, EasyFuel™ capless fuel filler, solar-tinted glass air conditioning, first-row carpeted floor mats, a floor consolette and a tilt-and-telescoping steering wheel.
Convenient and cool
Fiesta offers a wide array of available technologies including a class-exclusive Intelligent Access with Push Button Start, a remote starting system and a keyless entry keypad for added driver convenience. Heated exterior sideview mirrors boost visibility. Ambient Lighting allows Fiesta drivers to choose between seven interior accent lighting colors, while SIRIUS® satellite radio adds to the car’s comfortable and sporty package. A four-inch multi-function screen gives occupants useful information at a glance from the cell phone-inspired centerstack.
Trimmed for driving
Fiesta accommodations include first-row cloth bucket seats with adjustable headrests, four-way adjustable driver’s seat and two-way adjustable front passenger seat. Second-row seating features a cloth 60/40-split folding rear seat with adjustable headrests. Seat surface options include leather or leather with sporty, contrasting piping.
Fiesta features seven standard air bags, including an innovative new driver knee air bag specifically developed to help reduce injuries in frontal collisions.
A knee air bag for the driver isn’t available at any price in Fit, Yaris or Versa. In Fiesta, it comes as standard equipment.
An available convenience package includes a Remote Keyless Entry System, AM/FM stereo with CD player and MP3 capability, as well as automatic locking doors. Fiesta also offers an optional power-operated moonroof.
Ford Custom Accessories
Several packages are offered through Ford Custom Accessories across the Fiesta series range with participating dealerships. These include:
More Personalization opportunities
Fiesta offers buyers a choice of multiple graphics packages to individualize their cars. For customers who want to put their mark on the Fiesta – for the first time ever – Ford is offering a unique Fiesta body side tattoo graphic. A second option features Ford Custom Graphics by Original Wraps which lets customers choose the size and design of body side graphics from a portfolio of images. Also offered across the Fiesta range are available 17-inch Ford Racing European-styled alloy wheels.
Fiesta means more
The Fiesta SE four-door sedan or five-door hatchback body style provides buyers with a Remote Keyless Entry System, CD and MP3 capabilities for the audio system, automatic locking doors, a message center in the instrument cluster, additional interior lighting, a choice of three unique cloth seating surfaces, visor mirrors, power-assisted windows with driver’s one-touch up/down functionality and metallic painted interior accent trim.
Fiesta SE also offers buyers the choice of premium Red Candy tinted clearcoat paint. Fiesta features additional option packages such as:
The SES Sport and SEL Fiestas add the 80-watt premium audio system with six speakers and an additional auxiliary 12-volt power point located on the floor console for rear passengers.
Other features on the SES Sport and SEL include a unique floor console, carpeted rear floor mats, ambient lighting, LED driving lamps with chrome bezels, mirror-mounted side marker lamps, heated exterior side-view mirrors, speed control and P195/50R-16 tires mounted on 16-inch aluminum wheels with premium paint.
Ford SYNC-related features included in SES and SEL variants are steering wheel-mounted audio controls, complemented by a leather-wrapped steering wheel and electrochromatic auto-dimming rearview mirror.
SES and SEL series offer an Upgrade Package, including Intelligent Access with Push Button Start, heated seat cushions, a perimeter alarm and chrome beltline and decklid moldings. In addition, this series offers leather-trimmed seats and the availability of an additional premium paint color – Yellow Blaze metallic tri-coat. Premium paint colors for Fit, Yaris and Versa are not offered.
“If you want it, Fiesta has it,” said De La Garza. “Customers can take Fiesta and tailor it to fit their needs and wants, whether it’s through model offerings, features or personalization accessories.”