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2012 Retiree Communications Survey

Description:

As Ford alumni, we would appreciate your support in answering a few questions regarding the mass communications the company provides which are available to retirees in the U.S. (i.e. @Ford magazine, @Ford Online, Blue Oval Connect, etc.)   Please remember, this survey is about company news communications and about the company in general, not about benefits or pension communications.
 
We will use the information to continue to improve our efforts.
 
Thank you.

* Indicates Required

Survey Questions:

1.  Right now, from what source do you most frequently hear news about Ford Motor Company:*
The company
The news media
Word of mouth (family, friends, gatherings, etc.)
Other
2.  If Other, please explain:


3.  Do you use @Ford magazine?*
Yes
No
Not available to me
4.  If so, how often do you share information from @Ford magazine?
Often
Sometimes
Once in a while
Rarely
Never
5.  Do you use @Ford Online?*
Yes
No
Not available to me
6.  If so, often do you share information from @Ford Online?
Often
Sometimes
Once in a while
Rarely
Never
7.  Do you use Blue Oval Connect?*
Yes
No
Not available to me
8.  If so, how often do you share information from Blue Oval Connect?
Often
Sometimes
Once in a while
Rarely
Never
9.  Agree or disagree: The company makes a true effort to share information with me.*
Strongly agree
Somewhat agree
Neither agree nor disagree
Somewhat disagree
Strongly disagree
10.  Agree or disagree: The company is honest in communications with me.*
Strongly agree
Somewhat agree
Neither agree nor disagree
Somewhat disagree
Strongly disagree
11.  Agree or disagree: The information the company shares in their communications is relevant to me.*
Strongly agree
Somewhat agree
Neither agree nor disagree
Somewhat disagree
Strongly disagree
12.  Agree or disagree: Overall, I am satisfied with the mass communications I receive from the company.*
Strongly agree
Somewhat agree
Neither agree nor disagree
Somewhat disagree
Strongly disagree
13.  Please let us know what topics you would like to hear more about from our communications channels.


14.  Agree or disagree: I am aware of Ford's Go Further Global Brand Promise.*
Strongly agree
Somewhat agree
Neither agree nor disagree
Somewhat disagree
Strongly disagree
15.  Agree or disagree: I can explain Ford's Go Further Global Brand Promise.*
Strongly agree
Somewhat agree
Neither agree nor disagree
Somewhat disagree
Strongly disagree
16.  Would you opt in for key information to be delivered to your mobile device?*
Yes
No
17.  Are you aware of Discount Marketplace on @Ford Online?*
Yes, and I use it
Yes, but I don’t use it
I am unaware of Discount Marketplace
18.  How do you receive @Ford magazine?*
In the mail
In the mail and online
Online only
I do not currently receive @Ford magazine
19.  How likely is it that you would read @Ford magazine if it was only delivered online with the option to print on your home computer?*
Very likely
Somewhat likely
Somewhat unlikely
Unlikely
20.  I live in:*
Michigan
Other
21.  If Other, please explain:


22.  What else would you suggest regarding mass communications from the company?


Content Tags:

WRC EcoBoost WRC. Latvala Safety Ford Electrification Soundbites 2011 Ford Fiesta Sales & Financial Results Transit Connect Ford Racing Daytona Faces of Ford Fiesta Movement NAIAS World Rally Championship Fiesta SYNC Awards Sales & Financial Results; Investor Information Ford Focus Technology

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