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Ford Escape, Explorer and Canadian-built Edge drive strong SUV/CUV sales for Ford of Canada
March Highlights:
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Ford Motor Company of Canada, Ltd. experienced strong sales of utility vehicles March. Overall, Canadians drove home 22,402 new Ford and Lincoln vehicles in March, an 11 per cent drop from the same period last year.
Sales of sport utilities and crossovers increased 14 per cent, including the Oakville-built Edge, up seven per cent. Ford Escape, Explorer and Expedition also increased by 16 per cent, 21 per cent, and 54 per cent respectively.
“Canadian consumers appreciate the versatility, fuel economy and value offered by our lineup of utility vehicles. Strong sales of the MKZ sedan show that the reinvention of the Lincoln luxury brand is really resonating,” said Dianne Craig, president and CEO, Ford Motor Company of Canada, Ltd. “We have a great selection available at our dealerships right now and we look forward to the start of the spring selling season.”
Lincoln MKZ sales rose 42 per cent, while the MKZ Hybrid had its best month of March on record.
Ford Motor Company of Canada, Limited
March 2014 Vehicle Sales
|
2014 |
2013 |
% Change |
Total Vehicles |
|
|
|
March January - March |
22,402 53,169 |
25,092 57,590 |
-10.7 -7.7 |
Total Cars |
|
|
|
March January - March |
4,781 10,708 |
6,046 13,422 |
-20.9 -20.2 |
Total Trucks |
|
|
|
March January – March |
17,621 42,461 |
19,046 44,168 |
-7.5 -3.9 |
About Ford Motor Company of Canada, Limited
Ford of Canada’s operations include a national headquarters, three regional offices, three vehicle assembly and engine manufacturing plants, two parts distribution centres, two R&D sites, and three Connectivity and Innovation centres. Ford employs approximately 7,000 people in Canada, while an additional 18,000 people are employed in the more than 400 Ford and Ford-Lincoln dealerships across the country. For more information, please visit www.ford.ca.