Ford Media Center

Transparent Price Guaranteed, Next-Generation Ford F-150 Raptor Spot Reservation Now Live in China

  • Chinese Customers can now reserve their spot for the next-generation Ford F-150 Raptor, exclusively available on WeChat’s "Ford Pickup Community" channel
  • Ford F-150 Raptor will be sold through a direct-to-customer sales model, providing an enhanced customer experience and transparent pricing
  • The third generation F-150 Raptor is fully redesigned, delivers even better off-road capability, performance, enhanced connectivity, and fuel efficiency. Takes the desert racing-inspired off-road icon to a new level.

SHANGHAI, March. 1, 2022 – Ford China announced today that customers can now reserve their spot for the all-new Ford F-150 Raptor. Ford customers can now visit WeChat’s "Ford Pickup Community" channel to reserve their spot for Ford’s flagship pickup.

The all-new Ford F-150 Raptor, produced at Ford’s Dearborn Truck Plant in the U.S., will be sold through a new direct-to-customer sales model, which will ensure an enhanced customer experience and transparent pricing. Agents will be selected from brand new JMC Ford PV network, bringing the exclusive customer experiences to Chinese pickup fans.

 

All-New Ford F-150 Raptor

The all-new Ford F-150 Raptor will be available in six colors, including Code Orange, Agate Black, Atlas Blue, Iconic Silver, Antimatter Blue and Oxford White. Customers can reserve their spot for the all-new Ford F-150 Raptor by making a CNY5000 refundable reservation deposit. Those who reserve a vehicle will enjoy the Early Reservation Exclusive Privilege plan, and have the privileges for an earlier car delivery and joining series of exciting owner events hosted by Ford. A customized souvenir package will be handed to the first 200 of reservation customers. The first batch of vehicles are targeted to deliver to customers in late Q3 of 2022.

All-New Ford F-150 Raptor

King of high-performance off-road pickups

The model for China market is two-row, four-door SuperCrew, with a length of 5930mm, width of 2199mm, height of 1992mm and wheelbase of 3694mm.The all-new Ford F-150 Raptor features a fully boxed high-strength steel frame with a heavy-duty military-grade aluminum alloy and composite body. The distinctive front emphasizes the truck’s width, with a machine-tough look featuring a power dome hood, blacked-out grille and headlights that stretch fender to fender.

New vents on the hood and the top of the fender are inspired by the intakes of a fighter jet. Durable steel front and rear bumpers are built for the rigors of off-roading, while the rear bumper retains the high-clearance design that tucks the dual exhaust tips high up against the truck for an improved rear departure angle.

All-New Ford F-150 Raptor Design Sketch

The all-new Raptor is equipped with a twin-turbo 3.5-liter EcoBoost® engine to deliver a power output of 311kw and torque output of 684N.m. The vehicle is also equipped with an upgraded Ford-built 10-speed automatic transmission, improving the fuel economy by 10% to 11.5L/100km. With its standard 139L fuel tank capacity, Raptor boasts an estimated range of 1185km on a full tank of gas, which is super useful for the long-range off-road crossing.

The next generation Ford F-150 Raptor adopts an all-new five-link rear suspension system, developed specifically for the Raptor, representing another evolution in off-road capability. To ensure better control of the rear axle when driving off-road, the five-link suspension features extra-long trailing arms to better maintain axle position on rough terrain, a Panhard rod and 24-inch coil springs – the longest in its class. The suspension design combined with more sophisticated engine management software means the truck can put more torque into the rear wheels for quicker starts off the line, faster acceleration and better responsiveness while simultaneously delivering comfort, stability, handling, control, and traction at speed.

All-New Ford F-150 Raptor

Soaking up landings comes courtesy of next-generation FOX™ Live Valve™ internal bypass shocks with state-of-the-art electronic control technology offering position-sensitive damping adjustability. Readings from suspension height sensors and other sensors around the truck change damping rates independently at each corner 500 times per second, with the shocks responding at the same speed the human brain processes visual information.

Next-Generation FOX™ Live Valve™ Internal Bypass Shocks

In addition, the vehicle will be equipped with TMS (Terrain Management System) with seven selectable drive modes, Trail 1-Pedal Drive and Trail Control, making rock climbing and other extreme road conditions easier to drive. In more challenging off-road environments, intelligent technology is used to empower all-terrain performance.

All-New Ford F-150 Raptor

Built Ford Tough luxury performance lifestyle gains traction

As the global pickup truck leader, with a production of over 40 million, Ford F-Series has been the best-selling pickup truck in the United States for 45 consecutive years since 1977 and the best-selling vehicle for 40 years. Today, Ford F-150 Raptor is sold in more than 60 countries around the world. In China, Ford F-150 has been the top-selling imported pickup truck in its segment for five consecutive years since the local introduction of F-150 Raptor in 2017.

The popularity of Ford’s pickup trucks coincides with the Built Ford Tough pickup culture rapidly gaining popularity in China. Through Ford China’s “Ten Thousand Journeys” pickup campaign, Ford provides a place for owners and fans to experience authentic American pickup truck culture, offering Ford F-150’s powerful performance and sharing a deeper understanding of the Ford pickup truck lifestyle.

Ford China’s “Ten Thousand Journeys” Pickup Campaign

The introduction of a next generation Ford F-150 Raptor continues Ford's initiative of bringing iconic global products to China, centered on the diverse needs of Chinese consumers, and is the latest demonstration of Ford’s delivery of its "Best of Ford, Best of China" commitment to customers in the world’s largest car market.

About Ford Motor Company

Ford Motor Company is a global company based in Dearborn, Michigan. The company designs, manufactures, markets and services a full line of Ford cars, trucks, SUVs, electrified vehicles and Lincoln luxury vehicles, provides financial services through Ford Motor Credit Company and is pursuing leadership positions in electrification; mobility solutions, including self-driving services; and connected services. Ford employs approximately 187,000 people worldwide. For more information regarding Ford, its products and Ford Motor Credit Company, please visit www.corporate.ford.com.