Andrew Frick became president of Ford Blue, the company’s business unit for gas and hybrid vehicles, in October 2023.  He and his team have primary relationships with customers who choose those products, making sure that their voices are heard throughout Ford and that they are getting best-in-class service and experiences.  Frick is responsible for Ford Blue’s go-to-market initiatives and sales, revenue and profit growth.  He reports to Jim Farley, Ford’s president and CEO.

Frick has been with Ford  since 1995.  Previously, he managed Ford Blue’s sales and distribution functions, trucks and SUVs, and operations in Mexico and Canada.  Earlier roles included vice president, Sales, for the U.S. and Canada; director of U.S. Sales; and director, Marketing, where he led the implementation of the Ford brand communications and product marketing strategic plan.

During an assignment as manager of Marketing, Sales and Service for Lincoln, he led development and implementation of brand strategy for all Lincoln vehicles and related customer services.  He was vital to successfully relaunching Ford’s luxury brand, helping develop and introduce key customer-service initiatives, including Lincoln’s Black Label products and services as well as pickup and delivery, then an industry first.

Prior to Lincoln, Frick was Ford’s regional general manager, Export and Growth, for Asia Pacific, the Caribbean and Central America.  In that position, he was responsible for sales, marketing, parts and service; the retail network; and customer satisfaction in nearly 50 countries.

Frick started his Ford career in regional management positions supporting the Ford and Lincoln brands in New York; Orlando, Fla.; the U.S. Southwest; and Boston.

Frick is a graduate of Villanova University, where he earned a bachelor’s degree in commerce and finance. He also holds a master’s degree in business administration from the University of Michigan.