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Ford Goes Further in Maharashtra; Inaugurates Dhone Ford Sales and Service Facility in Pune

  • Ford’s new showroom and service facility in Pune to augment brand and ownership experience
  • Dhone Ford to have one 3S (sales, service and spares) facility along with two ESSOs (extended sales and service outlets)
  • Customers can experience the most youngest and vibrant product portfolio from Ford India with the EcoSport, Endeavour, Ford Aspire and the all-new Figo

Pune, Maharashtra, August 28, 2017 – Committed to elevating ownership experience and offering accessibility to customers , Ford India today extended its sales and service network with the inauguration of new Dhone Ford showroom and service facility in Pune.

The inauguration ceremony was attended by Anurag Mehrotra, president and managing director, Ford India along with Santosh Dhone, Dealer Principal, Dhone Ford. The 3S (Sales, Service & Spares) facility spreading over 33,500 square feet and 15 bays is located at S.No.82/2,Ravi Garden, Hadapsar, Pune. Ford also inaugurated two extended sales and service (ESSO) outlets under the Dhone Ford banner in Kothrud and Wajre in Pune.

Inaugurating the 3S facility and the ESSOs, Anurag Mehrotra, president and managing director, Ford India, said, ““With every new dealership, we are ensuring accessibility to our customers and serve them better. With partners like Dhone Ford, we remain committed to delivering a differentiated experience to our customers and make them feel like family.”

The new Dhone Ford showroom in Pune will showcase Ford’s most vibrant, feature rich and value for money product portfolio including the Ford EcoSport, Ford Endeavour, Ford Aspire, and the Next-Gen Figo.

Embarking on the next phase of growth, the shop floor at Dhone Ford will deliver Ford’s promise of a differentiated experience, by:

Living the promise of trust & transparency: Ford introduced the Service Price Promise via the service price on its website. The price promise allows the customer to know the cost of periodic maintenance or parts even before booking the service at a Ford dealership. Using the Cost Calculator, customers carrying the print-out of the web quote will get treated to complete trust and transparency at Dhone Ford dealership.

That is not all. Ford Service Price Promise joins a whole host of features and services launched by Ford across dealerships to ensure customer convenience, accessibility and affordability namely:

Ensuring Savings through Sub Assembly Levels for Repairs: For vehicles coming to Dhone Ford for servicing, the ‘Sub Assembly Levels for Repairs’ will enable a substantial saving in the overall ownership costs by breaking up an auto part into sub-components.

Competitive Parts Pricing: Ford has worked with supplier base to attain increased levels of localization on the products, thereby achieving competitive price points while maintaining high quality.

Also, Ford’s customer-focused initiatives such as pan-India Roadside Assistance, Quick Service Support*, Mobile Service Vans, Vehicle report card is part of the process across a network of 458 sales and service facilities in 264 cities across the country.

About Ford in India

Established in 1995, Ford in India manufactures and exports automobiles and engines made at its integrated manufacturing facility in Chennai, Tamil Nadu and Sanand, Gujarat. Ford’s current range of award-winning products in India includes the Ford EcoSport, Ford Figo, Ford Aspire, Ford Endeavour and Ford Mustang. Ford Operations in India also include Global Business Services, with offices in Chennai, New Delhi, and Coimbatore. Registered as Ford Motor Pvt. Ltd. (FMPL) as a legal entity, Global Business Services provides innovative solutions to nearly every Ford locations around the world -- in areas of Information Technology, Product Engineering, Finance and Accounting, Automotive Financing, Material, Planning & Logistics, Marketing Sales and Service, Analytics, and Purchasing. Ford currently employs more than 14,000 hard-working, dedicated men and women across its operations in India. For more information, visit

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