Ford Media Center

Ford Philippines Brings ‘Ford Island Conquest’ to Manila International Auto Show, Announces Nationwide Dates

The Ford Island Conquest is the ultimate test drive arena for car enthusiasts and interested buyers to experience the Everest, Ranger, and EcoSport.
  • Ford showcases line-up of its best-selling vehicles - Everest, EcoSport and Ranger - at one of MIAS’ largest booths
  • Ford rolls out the Ford Island Conquest at MIAS, providing test drive activities and special offers to consumers during the event
  • Ford Island Conquest announces locations for experiential roadshow, including major provinces nationwide in Luzon, Visayas, and Mindanao

MANILA, Philippines, 30 March 2017 – Ford Philippines is leveraging the Manila International Auto Show (MIAS) from March 30 to April 2 to showcase both its best-selling vehicles in the country, as well as its unique test-drive and brand experience, the Ford Island Conquest.

The Ford booth at MIAS showcases top-selling variants of its Big Three vehicle nameplates - the Everest mid-size SUV, EcoSport compact SUV, and segment-defining Ranger pickup.

Ford has also brought to MIAS the Ford Island Conquest, which it launched earlier this year with two successful events in Metro Manila.

The Ford Island Conquest is the ultimate test drive arena for car enthusiasts and interested buyers to experience the Everest, Ranger, and EcoSport. An outdoor course, featuring a water-wading drive-thru, is designed to highlight key features and capabilities of the Everest and Ranger.

The Conquest also features a mock-up Ford showroom, providing a good opportunity for both owners and interested buyers to learn more about Ford’s sales and after-sales services and ownership packages.

To bring the experiential test drive activity to more Filipinos nationwide, Ford Island Conquest is planning scheduled roll-outs in Bulacan, Pampanga, Naga, Laguna, Pangasinan, Iloilo, Bacolod, Cebu, Cagayan de Oro, and Davao, as well as additional events in Metro Manila to include Greenhills, Ortigas, Marikina and Quezon City.

“We’re excited to have the Ford Island Conquest at MIAS and present something unique to the Show that engages consumers by simulating an actual Ford drive experience,” said Lance Mosley, managing director, Ford Philippines. “Our first two Ford Island Conquest events were a real success and we want to share this opportunity and experience with more Filipinos across the country.”

The Ford Island Conquest will also offer exciting freebies and exclusive Ford merchandise that are up for grabs upon registration and participation in various activities.

The Ford booth at MIAS also features a dedicated service information to handle any after-sales service inquiries that show attendees may have. Ford is also offering exclusive deals during the four-day Show, providing a number of ways for consumers to purchase a new Ford.

For more information on the Ford Island Conquest, visit www.ford.com.ph or facebook.com/FordPhilippines.

 

About Ford Motor Company

Ford Motor Company is a global company based in Dearborn, Michigan. The company designs, manufactures, markets and services a full line of Ford cars, trucks, SUVs, electrified vehicles and Lincoln luxury vehicles, provides financial services through Ford Motor Credit Company and is pursuing leadership positions in electrification, autonomous vehicles and mobility solutions. Ford employs approximately 202,000 people worldwide. For more information regarding Ford, its products and Ford Motor Credit Company, please visit www.corporate.ford.com.

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