MANILA, Philippines, 06 July 2017 – Ford Philippines kicks off today its annual Ford Driving Skills for Life (DSFL) program, a United Nations-recognized training program that concentrates on educating drivers about smart and safe driving skills to minimize road accidents and promote fuel-efficient driving.
The kick-off of this year’s DSFL coincides with the implementation of the Department of Transportation’s Anti-Distracted Driving Law which aims to promote safe and disciplined driving among motorists to keep roads and passengers safe.
Now on its 10th year this 2017, DSFL is set to train 1,500 drivers, focusing on public utility vehicle (PUV) drivers such as bus, jeepney, school bus, and taxi drivers, recognizing the fact that their role as motorists is critical in ensuring that roads and passenger journeys are safe. “They are responsible not just for their own safety, but more importantly, for the safety and the lives of their passengers, which comprises the majority of the population,” shares EJ Francisco, assistant vice president for communications, Ford Philippines.
DSFL is also expanding this year to cover key areas and locations nationwide such as Rizal, Pampanga, Baguio, Batangas, Laguna, Cebu, and Davao, with a goal of expanding the program to cover more drivers around the country and instill the importance of driver discipline and road courtesy
Francisco adds, “DSFL has long been Ford’s advocacy in creating and sustaining driver awareness towards traffic signs and regulations, as well as basic road courtesy. Through DSFL, we hope to lessen and eventually eliminate road accidents, passenger complaints, and traffic congestion with educated, smart and safe Filipino drivers.”
For this year’s DSFL kick-off, Ford Philippines is partnering with Uber Philippines to equip its over 100 Uber drivers with up-to-date safe driving skills and road courtesy.
“Driver and passenger safety is very important for us in Uber so we thank Ford Philippines for extending the DSFL program to our drivers to ensure that the driving experience is safe for all our passengers,” says Laurence Cua, general manager at Uber Philippines.
Since its launch in the country in 2005, DSFL has trained and reached more than 20,000 participants across the globe and was re-launched in 2008 under Ford’s global DSFL program. The program has been customized for the Philippines to reflect the local driving environment and road conditions.
Working together with long-time partner Tuason Racing School, Ford provides a more immersive and interactive training experience in its DSFL sessions. Participants are provided not only useful tips on vehicle maintenance, road safety measures, and fuel-efficient driving skills but also practical hands-on driving sessions to put their learnings to the test.
The Driving Skills for Life program also includes seminars for Ford employees, licensed student drivers, customers, corporate fleet accounts and automotive enthusiasts such as car clubs. The seminars are set to be held at various Ford dealerships nationwide and at select colleges and universities.