Usha Raghavachari was appointed Lab Director, D-Ford, Ford Motor Company, effective October 1, 2019.  

Her initial responsibility was for the Labs based in London (UK) and Melbourne (Australia), which was then extended to the Lab in Sao Paulo (Brazil) in November 2020. 

D-Ford is the Global Innovation ‘start-up lab’ focused on developing human centred design inside Ford Motor Company.

Previously based in China, Raghavachari led the Marketing and Product strategy for Ford APAC’s Battery Electric Vehicle portfolio for three years. Prior to that she held the role of Marketing Communications Director for Ford of Europe with responsibility for the Consumer Communications, Social Media, Events and Experiential, Media and Analytic teams. 

She joined Ford Motor Company on the Marketing graduate programme and progressed her career with various roles in Europe and in Dearborn, Michigan.  

Usha was born in Chennai, India, and moved to London at the age of 5. She has an Executive MBA from Warwick Business School and was also part of the W50 Global Leadership Programme (UCLA) in 2013.