Across Europe, thousands of professionals and volunteers follow a calling to help others – whether it’s rescuing those stranded on a mountain, rushing into a burning building or speeding through city streets to give emergency medical assistance. These extraordinary individuals can face self-doubt and fear, yet they go forward regardless. It’s this incredible spirit that is the focus for a new series of films by Ford of Europe called ‘Lifesavers’, previewed in a newly-launched trailer.
The films feature people like Sarai, a medical paramedic in Valencia, Spain who is just four months into her role, and Martin, who set up the Water Rescue Service in Nové Mlýny, Czech Republic in response to the number of accidents happening on the popular local reservoirs. Each episode in the series explores what drives these special characters to do what they do, providing insights into how they cope with the pressures and what it means to them.
The first full video in the series follows the Valencia Ambulance Service in Spain and will launch on May 31st. The focus will then move across Europe through the following five episodes, featuring the incredible spirit and dedication of lifesavers in the Czech Republic, France, UK, Slovenia and then Germany.
The ‘Lifesavers’ series
In each episode, the Ford video cameras have captured the tough daily challenges that confront the featured lifesaver as they serve their local communities. The series will include1:
Episode 1: Valencia Ambulance Service, Spain - May 31st, 2021
Episode 2: Water Rescue, Czech Republic - June 21st, 2021
Episode 3: Derby Mountain Rescue, UK - July 12th, 2021
Episode 4: Marseille Fire Brigade, France - August 2nd, 2021
Episode 5: Fire Brigade, Solvenia - August 23rd, 2021
Episode 6: Bavarian Red Cross, Germany - Date TBC
Please see the related section for "Lifesavers" videos and articles.
Europe’s Emergency Vehicles
Fords in Action – Behind these heroes are the Ford vehicles that help them do their jobs. From the towing capacity and sure-footedness of the Ford Ranger to the utility, dependability and endless custom options of the Transit range, they are the critical tools that help Europe’s emergency services carry out their incredible work.
Across Europe more than an estimated 10,000 Ford commercial vehicles are trusted to be the backbone of emergency services2.
Ford and its convertor partners offer a huge variety of commercial vehicles to help meet any task, and with the different vehicle variants, paint colours, options packs, and Special Vehicle Options the choices are virtually infinite.
Quotes
“We’re proud to have this chance to celebrate the inspirational courage, selflessness and skill these incredible heroes demonstrate every day. The remarkable commitment they show to their communities is something that resonates with Ford’s own values, and made this whole project something we were passionate about bringing to life. We hope we’ve done their bravery and dedication the justice it deserves.”
Peter Zillig, Director of Marketing, Ford of Europe
“These amazing people are great advocates for our products and help us illustrate the trust that people place in our commercial vehicles as they face challenging, and sometimes life-threatening situations.”
Hans Schep, general manager, Commercial Vehicles, Ford of Europe
Links
· Video: https://youtu.be/7QszWLXpmLU
Footnotes
1 timings are subject to change
2this number is an estimate based on sales figures from Austria, Germany, Spain and the UK in the last five years, which is the typical minimum service life
About Ford Motor Company
Ford Motor Company (NYSE: F) is a global company based in Dearborn, Michigan. The company designs, manufactures, markets and services a full line of Ford trucks, utility vehicles, and cars – increasingly including electrified versions – and Lincoln luxury vehicles; provides financial services through Ford Motor Credit Company; and is pursuing leadership positions in electrification; mobility solutions, including self-driving services; and connected vehicle services. Ford employs approximately 186,000 people worldwide. For more information regarding Ford, its products and Ford Motor Credit Company, please visit corporate.ford.com.
Ford of Europe is responsible for producing, selling and servicing Ford brand vehicles in 50 individual markets and employs approximately 43,000 employees at its wholly owned facilities and consolidated joint ventures and approximately 58,000 people when unconsolidated businesses are included. In addition to Ford Motor Credit Company, Ford Europe operations include Ford Customer Service Division and 14 manufacturing facilities (10 wholly owned facilities and four unconsolidated joint venture facilities). The first Ford cars were shipped to Europe in 1903 – the same year Ford Motor Company was founded. European production started in 1911.
